"Dats Ok" - DeezyDaJeanius
(Only Writer Credit Jordan Campa)

Dats OK

Summer Wind

LetItGo

InJesusName Remastered

There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of your own story, and because you don’t demonstrate value. The result is you push and publish a bunch of content that isn’t relevant to your audience. And that costs you an opportunity to show up differently in a crowded, cluttered, competitive marketplace.

In this episode I'll talk about how to fix that so that you can quickly create emotional connections. Why when we read or hear a bunch of facts, only certain parts in the brain get activated. And how telling stories activates other parts of the brain and puts our whole brains to work.

Another way to make your marketing more relevant is through value creation, or creating a contrast between what is (your customer’s world without your solution), and what could be (their world, improved, with your solution in it).

How To Make Your Marketing More Relevant

Time Im On

Chimera Opera Hall

Turn Up The Big Tune

Chant Down Babylon

Phidippus & LUCIDR3AM "Disco"

Structural Mind Engine - Okididoudlidou (remastered version)

I’ve complained in the past about modern music needing a jolt of innovation without coming off as pretentious. Phidippus seems to epitomize the desire to make great music while refusing to keep to one specific formula, making his trajectory as an artist fascinating to watch. I find Phidippus to be an immensely underappreciated musician who just needs one big hit to make his name reverberate throughout the densely packed world of electronica, and I hope that that day comes sooner rather than later.

​24ourmusicreview.com

++++

1974: Eric Salazar, aka Phidippus, is conceived then born shortly after.
1984: Plays first instrument, the autoharp.
1985: Joins a break dancing troop.
1986: Dad buys Amiga 1000. 'Sampled' music discovered.
1990: Gets hands on an Ensoniq EPS-16+ sampling workstation and proceeds to make bad music.
1998: CD EP, "Voluptuous", released. After receiving a demo copy, the staff of Peter Gabriel's record label enjoy the CD as they write memos.
1999: Produces remixes for New Vision Recordings and other labels in the UK.
2000: Mercedes, Smirnoff and other companies license Eric's music to promote their products.
2001: Launches New Vision America, a record label. After three singles are released, the label dies a quiet death.
2005: Scores the best selling game, "Belle's Beauty Boutique". What? Its cute.
2008: Releases full length CD, "ES: When I was Emptyhead 1997-2007". The CD goes on to receive airplay in major markets and commendations from the press, including such publications as Knowledge and XLR8R.
2011: Remixes artists such as The B-52s, Summer Channel and Sasha.
2013: Starts producing under the name Phidippus and begins work on the '170' project.
2019: 'When I was Emptyhead 1997-2007' is re-released under the Phidippus moniker and is made available in all major online music 
2022: The hip hop single 'Starfish featuring Cap'n Fresh' achieves airplay in 30 states.
2024: Begins screwing around with AI and by 2025 releases 5 albums of AI assisted music.

Phidippus & LUCIDR3AM "Disco"

Phidippus

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