It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push back to one-to-one interaction, data skills, the rise of super-apps, where is automation going, new responses to the shift in data, GA4, serious use of AI,  consumers' expectations of brands, and lots more!
We were delighted to have our host Will Francis chat with:

Ken Fitzpatrick of the DMI,  Neal Schaffer, Caitlin Seele of Drift , Kate Toon, Clark Boyd Julie Atherton, Alison Battisby, Cathal Melinn, Katrina Noelle, Stephen Walsh, and Chris Coomer of Neil Patel Accel
From now until the end of the year, we will feature on our library further investigation of what 2023 may bring, including our December 13 free webinar.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today

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2023 Trends in Digital Marketing

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99 Problems

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it.&nbsp;Enjoy! Leave some feedback:  What should we&nbsp;talk about next?&nbsp;Please let us&nbsp;know in the comments below. Did you enjoy this episode?&nbsp;If so, please leave a&nbsp;short review.  Connect with&nbsp;us:  NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Why You Should Be Doing A/B Testing | Ep. #21

Daniel and Ciaran explore their favourite social media listening and monitoring tools and discuss how brands and organisations can get the most out of them. With these tools, you very much get what you pay for. You can of course opt for the all singing and all dancing Brandwatch which really is in a class of its own. However, there are also some great entry-level and mid-level tools that can cover a lot of ground with social listening without blowing your budget. Useful links Brandwatch  Brand24  Learn about Social Listening with Hootsuite  Mention.com  Also, check out Mention's library of resources which packed full of useful educational content on social listening best practice.  Don't miss the Brandwatch blog, packed full of learning, best practice and up to date insights and trends.  &nbsp;

Social Media Listening Tools

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