In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP:

• What role does a unique selling proposition/point play when competing with a multinational brand?
• How can you keep up with the link building of big brands?
• Where does technical SEO fit into brand competition on the SERP?

In Search SEO 11: How You Can Compete with Big Brands on the SERP!

SEO experimenter extraordinaire Dan Petrovic joins The In Search SEO Podcast to discuss:

· What’s new with Google’s algorithm
· Not getting caught up with Google’s confirmed updates
· The best way to deal with a Google algorithm update

Plus, we take a hard look at Google's (relative) inactivity to see if something big is heading our way!

In Search SEO 28: How to Analyze & Approach Google’s Algorithm Updates

Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.

Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! 

Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.