[point] is an artistic and cultural project led by
passionate activists looking to promote electronic music in Hong Kong.

[point] is our response to the commercial world as a way to keep the underground techno scene in Asia alive and moving forward.

[point] creates thematic events merging the art of DJs with visual and immersive experiences.

INA is a french Techno DJ/Producer, of former duo Jeange.
After deciding to work on his own personal projects and combine his vision of Aestheticism in electronic music, INA found himself between London and Berlin at a time when underground culture collided, culminating in vibrant secret weekend parties that went beyond the already dynamic local club scene. This singular creative landscape exposed him to eclectic venues, atmospheres and diverse crowds. No preconceptions and no preset styles prevailed. All that counted was being true to yourself.

Young french artist sharing melodic and organic house into Hong Kong's scene.

1/2 of insul'r: https://soundcloud.com/insul_r_collective

1/6 of Point Label HK

Booking: insulr.collective@gmail.com

Based out in Hong Kong, Ink Element collates his lifelong experiences through electronic music  and creates a deeply layered, digital music that reflects his life as a European living in the East, touching upon themes of expressiveness, communications and feelings.

“It's about the weight of our societies and what prevents humans being their true selves,” he says about the ideas underlying the songs.

"Islands" is a collection of 8 stories in a night of Hong Kong, with characters haunted by obsessions, self-consuming greed, and at the same time expresses the theme of loneliness, when people become like islands unable to build bridges between them. 

"True Love Never Dies" (2024) takes a deep dive into love relationships of the #MeToo era.

Along with DJing under the alias Milk Element, and his work as an as author, Ink Element's capacity for sophisticated and deep storytelling is what sets him aside as an artist and person in our large and complex society.

Label créé il y a 2 ans par deux DJ amateurs originaires du sud de la France. Plexx et Zamp sont deux amoureux de la musique, inspirés de la House, l'électro, la deep House, la techno et du minimal. Ils souhaitent partager leurs gouts pour le mix dans l'Héxagone et au delà des frontières françaises. Aujourd'hui malgré la distance physique qui sépare les deux créateurs, le label reste toujours en activité et ce, en gardant l'esprit de départ: le partage de sons originaux et de musiques modernes tout autant qu'actuelles. Ce mélange permet alors à ce label de créer une nouvelle aire musicale.

Point Label HK is following