PNH05 B1 - Floog - Deviate (mst2)

Num momento em que a massificação do DJ tende a ser cada vez maior, Dourado, novo e com um pequeno percurso tende a contar narrativas da música electrónica de uma forma diferente. A paixão pela música electrónica e underground intensificou-se ao longo do tempo, dando-lhe uma expressão e cuidado pela música através do coleccionismo de discos e diferentes experiências que a música lhe proporcionou. Pretende dar um novo rumo a música, pelas suas produções e valores que aprendeu, na intenção dos valores essenciais e pioneiros da música de dança. Do pensar ao imaginar, torna-se necessário entender o que nos transmite, fica a curiosidade de escutar os seus set´s.
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At a time when the massification of the DJ tends to be increasingly larger, Dourado, new and with a short path tends to tell electronic music narratives in a different way. The passion for electronic and underground music has intensified over time, giving him an expression and care for music through the collection of records and different experiences that music has provided him. It intends to give a new direction to music, for its productions and values that it has learned, in the intention of the essential and pioneer values of dance music. From thinking to imagining, it becomes necessary to understand what it transmits to us, it remains the curiosity to listen to your Dj sets.

Positive Not Happy it’s a musical concept first, a descriptive name related to a precise way to make it and feel it, but also an ironic and smart name for our label. The idea comes from a team of friends based in Milano who share unfinished passion for underground electronic club music. Positive Not Happy born like a creative platform for us and our friends, and it’s also directly connected to our party brands Phoenix Room, Electronic Barbecue and Pennyroyal After Tea, with the aim to involve in our project the resident DJs and a selection of international guests. The sound will be oriented to energetic and solid club tracks, with a particular focus for accurate sound design and strictly electronic aesthetic. It results in a hybrid mix of house, techno, minimal and electro with a totally “positive attitude but not necessarily happy” vibe. Our three years experience in Milano club scene as promoters and direct support from connected friends in other key cities will give an international perspective to our label projects and showcases.