talkshows

Featuring Helen Fisher, NPR's TED Radio Hour looks at "why we love." Why do we crave love so much, even to the point that we would die for it? To learn more about our physical need for romantic love, Helen Fisher took MRIs of people in love — and people who had just been dumped.

What Happens To Our Brain When We Fall In Love? - NPR's TED Radio Hour, May 1, 2014

In this hour, TED speakers dare to hack the brain, the climate, and the animal kingdom in hopes of creating a better world.

NPR's TED Radio Hour - The Hackers

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes:  00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”   01:00 – Neil’s experience copying the campaigns of other companies   01:20 – “Throwing spaghetti on the wall.”   01:35 – Finding what sticks 02:00 – Picking one tactic that has the most potential 02:15 – Adding tools as you see success   03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.” 04:00 – Growth for entrepreneurs   04:10 – one-on-one contact 04:30 – An example of this strategy 05:11 – “First hundred customers are all being acquired manually.”   05:30 – Those first customers are important   05:50 – Bad press when you’re starting out   06:10 – Driving traffic with blogs and ads   06:45 – Content marketing takes time   07:00 – Consider your cash flow   07:40 – With more money, focus on long-term strategies   08:00 – What channel would you avoid? – Partnerships.   08:30 – They have a low success rate. 09:00 – Content marketing 09:10 – Understand your audience first.   10:10 – Kissmetrics started with the wrong audience 11:10 – Subscribe to this podcast and leave a rating and review!  3 Key Points:  You need to find the right marketing strategy for your specific business. Find out who your audience is before you establish long-term marketing plans. Avoid partnerships and content marketing when you are first starting out.  Resources Mentioned:  Kissmetrics – Neil’s company that went through a lot of marketing strategies  Leave some feedback:  What should we&nbsp;talk about next?&nbsp;Please let us&nbsp;know in the comments below. Did you enjoy this episode?&nbsp;If so, please leave a&nbsp;short review.  Connect with&nbsp;us:   NeilPatel.com  Quick Sprout  Growth Everywhere  Single Grain  Twitter @neilpatel  Twitter @ericosiu

#8: How to Start Your First Marketing Campaign

Gabriel Weinberg is the founder and CEO of DuckDuckGo, an Internet search engine that doesn’t track you or your personal data (https://duckduckgo.com/).

And in an industry dominated by goliaths like Google and Yahoo, DuckDuckGo does more than 3 billion searches per year. 

Weinberg is the author of Traction: A Startup Guide to Getting Customers, and it has become the field manual for tech entrepreneurs, growth hackers, and marketers around the world.  

This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), and Paul English (Kayak.com) to build some of the biggest companies and organizations in the world.

You can find Gabriel on Twitter at (@yegg), but he’s also a prolific writer on the blogging platform Medium, and fairly active on AngelList with more than a dozen investments he’s made into innovation-driven companies (@yegg).

This conversation with Weinberg is a masterclass on getting more customers for your business or idea. 

Today Gabriel and I talk about:

— The best strategies from his book Traction: A Startup Guide to Getting Customers
— Why he decided to compete against big companies like Google 
— How he gained traction as a search engine
— And why he’s growing his tech company from Philadelphia, Pennsylvania.

Download show notes and transcripts at www.powderkeg.co

This episode of Powder Keg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

Thanks again to everyone who has shared an episode of Powderkeg, subscribed to us on iTunes, or left us a review. It’s the only way we’re going to spread this message and reach new people and we could do it without you.

We’re coming out with new episodes every Tuesday, so make sure you subscribe on iTunes or at powederkeg.co/itunes

#9: How to Build Traction, Gain Customers, and Grow with DuckDuckGo CEO Gabriel Weinberg

Unvalley is the show for leaders who want to unlock their full potential and plug into the biggest opportunities in Tech and Startups beyond Silicon Valley. Unvalley is brought to you by Powderkeg — the only private member network focused on supporting tech companies and leaders in fast-growing communities beyond Silicon Valley.

#9: How to Build Traction, Gain Customers, and Grow with DuckDuckGo CEO Gabriel Weinberg

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