Laura Klein, UX expert and consultant, discusses the need for knowing and understanding your audience before you design a product or service.    Topics covered including how to build new experiences, thinking about context, iteration, and A/B testing. She also talks about using the lean methodology to measure your impact and change behavior.

Knowing and Understanding Your Audience

The O'Reilly Programming Podcast gives coders, programmers, developers, and app makers tips and tricks to get tasks accomplished on time and on budget, keep up with the programming language advancements, and find out what is going on in the programming community.