In this episode, Asad Orm, Group Circulation Manager – Books & Magazines at Motivate Media Group, gives an inside look at how one of the region’s most influential media houses gets books and magazines into the hands of readers across the UAE and beyond. He discusses the evolving role of circulation in a digital era, how distribution strategies are changing for publishers and authors, and what it takes to keep print alive in one of the most competitive media landscapes. Asad also shares insights on industry trends, the challenges of large-scale logistics, and what publishers need to know to reach wider audiences through smart circulation and market presence.

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Asad Orm: Inside the Distribution Engine of the UAE’s Publishing & Media Industry

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