FFN 2023 WOW.Jingles & Branding

As part of our new relationship with Belgium’s MNM, we’re arming them with exclusive branded intros. Our cast of vocalists carry the energy of MNM’s new ReelWorld sonic identity onto their biggest songs. And there’s a huge vocal kit so their own producers can join in the fun!

MNM ReelWorld Branded Intros 2023

The new sound of CHR radio is unveiled. NRJ France & International haven taken delivery of a new batch of station imaging made in Holland. A hit package with positieve energy! Designed to match the hit music of today.

“When you are a radio passionate, you cannot say ‘no’ to NRJ”, brand manager Gaël Sanquer says in a showcase video on PURE’s website. “You have to taste it.” Sound design is a key part of his marketing & branding strategy. Which could be one of the main factors of NRJ’s worldwide franchise success in Europe & beyond.


Meticulous perfection
Sanquer wants his NRJ jingles to have the same vibe as today’s hits. “There is not much difference between the sound of our jingles and the sound of the music that we play.” To keep the station in pace with trends in the current hit music universe, monthly power intros are created in addition to new jingles twice a year.

As a programmer, Sanquer meticulously works on creating perfect imaging flow in his music logs. “Every day, I check the schedule by myself, song by song. I manually put in power intros, music demos and jingles, one by one. To have something relevant, creative and unique”, he explains.


Custom jingles
The most recent imaging update for the world’s Hit Music Only station is consisting of 10 custom-composed themes. On air in France and two dozen more markets. #HitJinglesOnly

NRJ - France | Demo

One of Poland’s most-established radio stations has commissioned PURE Jingles to shape their new audio branding. A modern AC jingle package with the slogan embedded in the logo melody.

Reaching close to 5 million listeners, Radio ZET is currently the #2 rated station. A source of both entertainment and inspiration for an adult audience, it offers a variety of music with news reports as a benchmark. Their website is among the country's 25 most-visited ones with close to 10 million users generating 50 million visits.

“Radio ZET was looking to create a better program flow, and a more contemporary image. We were also aiming to easily match the jingles to the songs we play”, says production director Maciej Wrzesiński. Instead of ordering a custom package, the station opted for a highly-customised re-sing package from the PURE JingleBox.

“From the very beginning, we knew that the cooperation would be great. From jingle selection to final mastering, it went professionally from A to Z. We could really sense that PURE Jingles is in touch with radio and has in-depth knowledge of formats, also of our specific approach. They’re hyper focused on customer needs.”

Wrzesiński states that the result exceeds their expectations. “The whole package includes attention to every proportion of the production. It sounds fantastic and it gives us many tools to create our music flow. Quality, flexibility, and modernity - we got it all from PURE Jingles. Radio ZET now has achieved a truly A+ sound.”

Radio ZET - Poland | Demo

Authenticity was the codeword with our latest sonic identity project for Belgium's public broadcaster, VRT.

MNM wanted a fresh, new and edgy sound without compromising the values of the brand - open, welcoming, happy.

"ReelWorld understood the challenge and provided us with even more than we could have hoped for - including a new sonic logo. It’s always a risk to change such a big part of your brand identity, but it’s worked out so well. Our hosts are very pleased with the new sound and love using the imaging. Personally for me it’s been a very enjoyable experience working with the professionals at ReelWorld. A collaborative project where they understood what we needed with lots of room for feedback. We’re thrilled with the results!”

Bart De Raes - Imaging Director MNM

Listen to the full package: https://reelworld.com/jingles/packages/mnm/

MNM ReelWorld Jingles 2023

Fresh out of our US studios this week, an evolution of the sound of Cumulus Media's 99.5 ZPL Indianapolis. A new package of Pop/CHR jingles featuring powerhouse female vocals and playlist-current production to keep the station’s sonic brand fresh.

Listen to the new package: https://reelworld.com/jingles/packages/wzpl-2023/

WZPL ReelWorld Jingles 2023

True love doesn’t fade away. After a short term affair, one of France’s most sexy radio brands is back where it belongs..

Chérie FM is a family station, centered around a target demo of women 25-49. In recent years, it has evolved from a Soft AC oriented format to something close to Hot AC. To update & upgrade their sound, directeur d’antenne Yoann Boulanger-Coureau came to PURE with a focused mission: smooth, but quick transition jingles.


“Segues between titles from various decades must be fluid, and create a fast return to the music. All while adding a breath of fresh air and dynamics to the program. The touch of modernity brought by PURE Jingles allows transitions between the classic titles of 80s, 90s, 00s and today without a feeling of rupture. Quite the contrary!”


The radio director sees Chérie FM as a unique station. “It therefore must have a unique sound based on authenticity. Like telling a musical story with real instruments in the composition. But also keeping this tale compact with just a few seconds of music. To maintain momentum and flow of the playlist.”

“Right away, the PURE team understood our creative brief. We moved very quickly in the right direction with timely delivery of all elements. This jingle package is exactly what we need. Me and my team at Chérie FM are already looking forward to future productions with the radio production experts of PURE Jingles.”

Chérie FM - France | Demo

ReelWorld ONE is a massive library of custom Jingles, Music Beds, Imaging Workparts, Song Intros, Sonic Logos and Vocal Elements plus monthly updates to keep your station brand sounding current and musically on-trend.

ONE Highlights - March 2023

NRJ has launched a brand extension that premieres in French-speaking Belgium. NRJ+ (‘NRJ Plus’) plays 90s and 00s hits.

With the Backstreet Boys and the Spice Girls going back on stage, it goes to show how beloved these decades are. Nicolas Fadeur, program director & brand manager for both radios, sees NRJ+ as the ideal channel for the Game Boy generation.

“We try to select songs that make you want to dance, that put you in a good mood or that bring back memories. Throughout the day, listeners will be accompanied by NRJ’s personalities. They’re all between 25 and 35, so a part of our audience.”


Upbeat & vibrant

NRJ+ was looking for jingles that would fit their upbeat character as well as their vibrant playlist. “We’ve made a selection from the collection of NRJ jingle packages from PURE. Their team has customised those cuts for NRJ+ perfectly.”

“Jingles are an essential part of our programming & branding strategy. We wanted the best of the best, and we needed it fast because of the approaching launch date. PURE Jingles once again met our expectations. A huge thank you!”

NRJ+ - Belgium | DEMO

Power intros for Danish National radio 'DR P3'. Including some of the weekly 'P3s Uundgåelige' powerplay edits. 

Interested in working together? Check out my profile to get in touch!

DR P3 | POWER INTROS - 1

Designed for Adult Contemporary and Classic Hits radio with character, it’s the newest update for Austrian public radio’s regional edition.

Immersed in the power of breathtaking nature; the mountainous landscape close to Germany and Switzerland, ORF Radio Vorarlberg is standing on tall shoulders. They desire a sound that makes them stand out, and for that rely on PURE Jingles ever since the first package back in 2018.

“It’s always a joy to closely work with Radio Vorarlberg’s dedicated team on the annual updates for them. Designing a new package every year keeps it creatively engaging as well. Together, we’re always striving to reach yet another production level”, Thomas Giger of PURE Jingles says.

Variety and personality
“The station has a broad playlist. Mostly consisting of timeless classics from the 1970s & 80s, covering a large variety of genres. We like to reflect this diversity in their brand sound as well. It gives our composers a wide creative range. At the same time, we try and make sure to have the whole package represent one concept.”

“Radio Vorarlberg loves to portray personality and surprise in their jingles in terms of the music and vocals. We love that! It’s giving us a chance to playfully break some of the classic format rules and to not always go for the safest bet. An AC package with attitude, heard on a station with altitude - having a vision to always aim higher.”

Radio Vorarlberg - Austria | Demo

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

Chérie FM - France | Demo

PURE Jingles

Related tracks