Soon is ID Spring 2024 of NRJ - France & International

When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

Designed for Adult Contemporary and Classic Hits radio with character, it’s the newest update for Austrian public radio’s regional edition.

Immersed in the power of breathtaking nature; the mountainous landscape close to Germany and Switzerland, ORF Radio Vorarlberg is standing on tall shoulders. They desire a sound that makes them stand out, and for that rely on PURE Jingles ever since the first package back in 2018.

“It’s always a joy to closely work with Radio Vorarlberg’s dedicated team on the annual updates for them. Designing a new package every year keeps it creatively engaging as well. Together, we’re always striving to reach yet another production level”, Thomas Giger of PURE Jingles says.

Variety and personality
“The station has a broad playlist. Mostly consisting of timeless classics from the 1970s & 80s, covering a large variety of genres. We like to reflect this diversity in their brand sound as well. It gives our composers a wide creative range. At the same time, we try and make sure to have the whole package represent one concept.”

“Radio Vorarlberg loves to portray personality and surprise in their jingles in terms of the music and vocals. We love that! It’s giving us a chance to playfully break some of the classic format rules and to not always go for the safest bet. An AC package with attitude, heard on a station with altitude - having a vision to always aim higher.”

Radio Vorarlberg - Austria | Demo

Boost your summer with SLAM! 4 CHR jingles revamped to match the summer vibes. 🔥

SLAM! - The Netherlands | Demo

Electrifying jingles for Rhythmic CHR: the new sound of TIPIK

RTBF's esteemed youth channel is gearing up for an exciting season! PURE Jingles is thrilled to be part of the journey, delivering a dynamic jingle package that captures the essence of contemporary music. Tailored to the channel's Rhythmic Top 40 format, this recent update features 7 custom-made tracks that fit the earlier productions for the station while fitting the most recent music trends.

"We're thrilled to be part of RTBF's journey to enhance their youth channel's presence," shared Thomas Giger of PURE Jingles. "Our team poured their passion into creating a jingle package that resonates with the youth, adding an extra layer of excitement to their listening experience. Every jingle boasts the iconic TIPIK sonic logo sounder, ensuring seamless brand recognition."

RTBF TIPIK - Belgium | Demo

4 Nieuwe Beds & Drones voor NPO 3FM!

Aanvulling op het bestaande Top Format jingle pakket.

Compositie & Productie : Joep Wiertz
Logo starters : TOP FORMAT
Thanks to : Jona Hofman, Chris Hartgers & Obi Raaijmakers

NPO 3FM - CUSTOM BEDS & DRONES - FALL 2023

QMUSIC | IMAGING 2023 - 2

German CHR station, Kiss FM in Berlin, have once again entrusted the production of their new station sound to London production company Wisebuddah.
 
Wisebuddah and Kiss FM have now partnered together on the station’s audio branding for over 10 years and the new package marks a modern upgrade on their cool, contemporary sound.
 
The new package retains both the station’s heritage, impactful, Wisebuddah sonic logo and renowned ‘Der Beat Von Berlin’ strapline and is made up of 10 bespoke station IDs, a fresh Morning Show theme, and a new Information Suite.

Wisebuddah Kiss FM Berlin 2023

REELWORLD JINGLES Resing - KTU (USA) / SCOOP (FRANCE)

NRJ opens the new radio season with another batch of custom-made jingles, up to date with the current music cycle.

With a promise of Hit Music Only and the renowned NRJ Music Awards, the worldwide heard NRJ/ENERGY brand is a force for Top 40 radio. Contributing to their success is a distinctive brand sound that gets updated constantly.

Imagine 10 fresh playlist-inspired jingles, twice a year, allowing the station to incorporate the newest music trends in its branding. NRJ are also sprinkling their brand into popular hit songs through custom-made Power Intros.

Crank it up and enjoy the latest jingle package for NRJ, from the studios of PURE Jingles.

NRJ - France & International | Demo

One of France's top music stations embarks on a second musical journey with PURE Jingles for its brand sound. It celebrates their timeless playlist with a contemporary twist, infusing the Classic Hits format with musical surprise and renewed excitement.

Beyond refreshing the station sound, the collaboration also sought to redefine the brand perception, ensuring that the name "Nostalgie" is synonymous with modernity and feel-good vibes.

Nostalgie - France | Demo

Austria’s kronehit kick-off 2024 with a brand new custom jingle package from ReelWorld that continues to position the station at the forefront of radio and audio innovation.

New solo vocalists, cutting edge sound design, and the latest musical trends are combined in the creative to deliver a memorable sonic identity that sets kronehit apart in the Austrian media landscape.

"In 2024, a strong sonic identity is more important than ever before. The team at ReelWorld took our brief and brought to life the kronehit brand in a new, exciting and distinctive way. Our audience engages with the station across multiple platforms and the new sound cuts through on them all!" - Dani Linzer, Program Director, kronehit

kronehit ReelWorld Jingles 2024

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

NRJ - France & International | Demo

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