100% NL has expanded its audio package from PURE Jingles. The production house in Hilversum provided 9 custom-composed jingles, centered around the slogan "(100% NL) Makes Your Day."

"100% NL stands for what is positive and connecting. Together with the client, we wanted to bring that feeling out even more in this update. The result is a package with many upbeat jingles, fitting with the current music mix," said Thomas Giger of PURE Jingles. The same style can be heard in the Top of Hour, which went on air a few months earlier.

PURE helps radio stations connect their brand with the audience: "Audio branding ensures that listeners recognize and remember your brand better. We see in neuro-research that audio logos are still effective, especially when sung. They contribute to a strong brand."

100% NL is part of Mediahuis, which also owns Radio Veronica, for which PURE Jingles recently started creating audio branding. Earlier this year, the company also delivered an audio update to SLAM!.

100% NL - The Netherlands | Demo

Imaging Blueprint CHR / Hot AC is always first for branding new music!
Own the biggest hits before you competition!

Imaging Blueprint is the first and only artist focused radio production service. It features an innovative, online database containing thousands of audio files including sound design, music beds, artist-imaging workparts, vocal work parts, topical elements and much much more!

This is a small demonstration of audio uploaded to Imaging Blueprint CHR / Hot AC throughout the month of October 2024.

Imaging Blueprint

Imaging Blueprint - Highlights - October 2024

Now on air: Brand new imaging and sweepers for Radio Veronica with station voices Roel C Verburg and Marisa.

VERONICA  SWEEPERS ' 24

Oxygène - 'Radio de la Seine et Marne' is bringing a fresh wave of sound to over 300,000 listeners in Ile de France. These five new custom-made jingles mark the third installment in a series of modern AC jingles, tailored to reinforce a family-friendly, contemporary image.

Targeting adults aged 25-49, Oxygène blends a fresh music mix with a warm, familiar tone. The jingle package has also been adapted in a re-sing version for Oxygène’s sister station, Vosges FM, allowing listeners across both networks to enjoy a cohesive audio identity.

Oxygène - France | Demo

Urban genres, from ‘90s R&B to today’s hits hold a strong mainstream position. More urban artists dominate international charts. Especially young people in big cities identify with this music style and are drawn to platforms that embrace this sound. This new urban package was strategically developed to reflect that international trend.

Wietze Bastiaansen, head of audio design at NPO FunX, explains: "The visual branding of FunX got a new look this summer, and with PURE Jingles, our sound is now fully up-to-date and fresh. Our slogan 'Your City Your Sound' resonates fantastically in the new package. PURE understands our sound like no other, which is why it’s always a pleasure to work with them."

For NPO FunX, we reinvented the iconic jingle. The familiar audio logo remains recognizable, but the new idents end with strong voiceovers and a sonic ID that emphasizes the ‘X’ of FunX. This makes the package highly versatile for radio use and adaptable to various musical keys.

Musically, the compositions are inspired by popular styles like reggaeton, hip-hop, amapiano, and more. With freestyle vocals and contributions from artists, we’ve ensured the package reflects the urban lifestyle and sound.

NPO FunX - The Netherlands | Demo

The station is launching a refreshed format and a new slogan, supported by a matching audio branding package.

With a focus on Funk, Soul, and R&B and the slogan “Your Soulmate,” Sublime has moved away from Jazz in its playlist. While Jazz fits less seamlessly within music clusters alongside Funk and Soul, R&B actually strengthens these genres. Additionally, R&B brings a fresh vibe to the music selection.

Our previous jingle package for Sublime included influences from Funk, Soul, and Jazz, fitting the format at that time. The shift in music policy called for a new audio package, we believe this aligns well in style and energy with the new direction.

Sublime - The Netherlands | Demo

iHeartMedia New York's WKTU has revitalized its on-air lineup for morning and afternoon drive shows, teaming up with PURE Jingles for an imaging package that perfectly complements the station's refreshed sound.

103.5 KTU welcomed Maxwell, formerly of sister station Z100, as the new host of The Maxwell Show in afternoon drive. Meanwhile, Sean 'Hollywood' Hamilton, who previously held that slot, has brought his signature energy to mornings on KTU. Both received audio branding tools for their radio shows.

"In a time where machine-based clones are eyeing down producers and artists, PURE Jingles brings a sense of humanity that you hear in every jingle," said Brent 'Staxx' Williams, Creative Services Director. "The Beat of New York has never sounded more alive."

PURE Jingles, the imaging partner of 103.5 KTU since over a decade, crafted several themes for the revamped shows. Each jingle is tailored with multiple versions, ranging from extended Ramp IDs for talk-ups to ultra-quick Hyper IDs for seamless segues, giving the new lineup a versatile audio identity.

103.5 KTU - NY, USA | Demo

KISS FM - IMAGING 09/2024

Imaging Blueprint CHR / Hot AC is always first for branding new music!
Own the biggest hits before you competition!

Imaging Blueprint is the first and only artist focused radio production service. It features an innovative, online database containing thousands of audio files including sound design, music beds, artist-imaging workparts, vocal work parts, topical elements and much much more!

This is a small demonstration of audio uploaded to Imaging Blueprint CHR / Hot AC throughout the month of November 2024.

Imaging Blueprint - Highlights - November 2024

JOE - Promos (2024) #2

Fresh, modern, and unmistakable: ORF Radio Vorarlberg has unveiled its latest jingle update for 2025. The new collection of jingles and power intros is designed to elevate the stations Adult Contemporary format.

Featuring top vocalists from Austria and music that captures the modern zeitgeist, the production refreshes the station's sound while staying true to its brand identity. "This meticulously crafted production blends musical perfection with emotional resonance, ensuring a listening experience that lingers," says Michael Gailberger, the station's head of production.

"It's fascinating to witness how our sound has evolved over the years - always with the goal of not just staying in tune with the times but actively shaping them. The collaboration with PURE Jingles brings together creative passion and top-tier quality, resulting in a sound that’s both timeless and trendsetting", Gailberger adds.

Radio Vorarlberg - Client Demo 2024

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

Radio Vorarlberg - Client Demo 2024

PURE Jingles

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