QMUSIC | IMAGING 2023 - 2

FRÜHLING 2024 WOW.Power Intros

Imaging highlights from my work at Qmusic Belgium. Includes power intros, promos, giveaway recaps and powerplay intros.

Copyright: DPG Media/Brandy Jingles

QMUSIC BE | 2024 IMAGING HIGHLIGHTS

Showreel 2024

SLAM! is kicking off the summer with a brand-new jingle package, building on their previous package from 2022 and the summer package from 2023. The station has once again teamed up with PURE Jingles for this major update.

Martijn Zuurveen, Radio Director at SLAM!, explains: "After the successful introduction of our previous package, we wanted to continue surprising and inspiring our listeners. The new 2024 package from PURE perfectly matches the refreshing and energetic direction we are taking with SLAM!. We boost the lives of our listeners 24/7 with music and content. Fitting audio design is key to making it all come together on-air."

Energy and innovation

SLAM! targets men aged 20-40 with its Pop & Dance format and needed an audio styling that serves this audience well. The sound also had to match current music trends, which are always evolving. Patrick Wolda, audio designer at SLAM!, shares his excitement: "PURE Jingles has once again proven that they understand us like no one else. The new package is bursting with energy and seamlessly fits our music selection."

SLAM! - The Netherlands | Demo

June 2024 Recent Highlights

Alongside the radio station’s sonic identity, show themes help set the tone for a specific show, instil a sense of community, and help with recall. BBC Radio 1 in the UK launched a new daytime show this week with its own musical theme selected from our High Left Music library.

With the move to weekdays, we evolved Matt & Mollie’s existing theme to make it sound bigger and brighter, as well as giving the production team all the stems and mix outs they could possibly need. Listen to Matt & Mollie kick off their new weekday lunchtime show with their updated ReelWorld show theme!

Is there a big show on your station that could be even bigger with its own musical identity?

BBC Radio 1 Matt & Mollie ReelWorld Show Theme 2024

SUPER 80S: YESTERDAY'S MUSIC, TODAY'S SOUND

kronehit, Austria's leading commercial radio station, has expanded its digital footprint with the launch of Super 80s, one of their four new stations now available nationwide on DAB+. Its audio branding was created by PURE Jingles.

Super 80s caters to listeners aged 35-54 with a music mix focusing on pop, rhythmic pop, and some rock from the iconic decade. Core songs include classics like a-ha's "Take on Me," David Bowie's "Modern Love," Michael Jackson's "Thriller," and Van Halen's "Jump." To match the station’s lively and nostalgic vibe, a custom jingle package was created.

Fresh and current

Dani Linzer, program director for kronehit's DAB+ stations, comments: "We aimed to create a station that resonates with fans of 80s music but also feels fresh and current. The collaboration with PURE Jingles has resulted in a sound that perfectly balances nostalgia and modernity, ensuring Super 80s stands out in today’s digital radio landscape. There are 28 new stations launching this year, bringing the total to 58 DAB+ programs soon available in Austria."

Thomas Giger, branding consultant at PURE Jingles, explains: "In close collaboration with Thomas Wollert and Alexander Gruber from the client's team, we aimed for a modern feel by creating lively, 'bouncy' compositions. And instead of 'big choir' vocals, it was chosen to have powerful, solo-based sings with crunchy voice processing on them. The result makes the station sound like one of today."

Super 80s - Austria | Demo

ROCK FM is excited to introduce a new, fresh, and modern jingle package. The new sonic signature features a catchy 3-note logo, bringing a sonic transformation to the modern age and excellently connecting the station's core sounds.

"Our previous jingle package was successful for a long time, but it had a strong focus on 'Classic Rock'. We chose the more modern sound of a 'PURE JingleBox' customised resing package to always sound fresher than our music mix, which mainly consists of rock songs from the 80s and 90s," says Mike Doetzkies, Program Director of ROCK FM.


Evolution, not revolution

"The collaboration between Thomas Giger and Melvin Sleeking from PURE Jingles, and Bernie Epple from our own producers' pool, proved to be the perfect key. The team in Hilversum, Netherlands, and Bernie just harmonized well. Quick, clear communication, immediate feedback, and rapid implementation – we really enjoyed it," Mike Doetzkies adds.

He is convinced that listeners will celebrate the fresh and modern sound just as much as his team. The jingle package will be gradually introduced into the program and slowly replace the previous elements. ROCK FM deliberately avoids a 'big kickoff' to acclimate regular listeners to the new sound. The idea: evolution, not revolution.


Distinctive image, strong brand

Thomas Giger, Branding Consultant at PURE Jingles, shares his insights: "These station IDs are designed to enhance the listening experience for both loyal and new ROCK FM listeners. The audio branding also helps create a distinctive image and a strong brand, particularly through the recognition of the sung logo melody. We're excited to expand our collaboration with the station's owner, Audiotainment Südwest in Southwest Germany, for whom we also create jingles for Hot AC brand RPR1. Let's rock!"

Rock FM - Germany | Demo

ENERGY Sachsen 2024 WOW.Jingles & Branding

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

Rock FM - Germany | Demo

PURE Jingles

Related tracks