RTL 2 UNVEILS THE POP-ROCK AC SOUND OF 2022

I Love Rock ’n’ Roll! One of the songs expressing exactly what RTL 2 stands for: the best Pop-Rock of yesterday & today. They just received another batch of jingles to fit the core of the format while reinforcing a modern image.

PURE’s client relation manager Thomas Giger explains: “Playing the greatest hits of all time means that the overall music composition on the station is largely constant. Our goal is to surround these timeless classics with a sound that naturally fits the music played, but which at the same time keeps the radio station in the present. A contemporary sound creates a timeless brand - just like the music it features.”

Transitions
The general rules of radio programming apply to any radio format, so also to Pop- Rock AC: “Flow remains to be a key element to achieve long Time Spent Listening, which helps maintain a strong market share. Transitioning from song to song, every segue needs to be flawless. That’s why also this update covers several transitions in tempo and/or intensity. It gives the presenters more tools to work with.”

Magic
RTL 2’s production director and assistant program director, Christian Reynaud, adds: “We work since almost 10 years now with the dedicated team of PURE Jingles. Since we began, it’s been a constant evolution of the RTL 2 colour and spirit. A wonderful co-creation. Every year, a new adventure. Always exciting, always inspiring. This new package is once again an evolution; a rebirth of our radio. It’s a Kind of Magic.”

RTL2 - France | Demo

A jingle package to cherish

Part of the Belgian NGroup (Nostalgie, Nostalgie+ and NRJ), Chérie is a digital radio station launched online in 2015 and on DAB+ in 2019. It’s the cousin of Chérie FM in France with a specific strategy and positioning for the Belgian radio market.

Chill, smooth and easy-listening, Cherie’s musical programming is tailor-made for young adults between 25 and 45 who want to slow down the rushy rhythm of their lives. Reflected in their slogan Chérir la vie en Musique (Cherishing Life in Music).


Brand & format promise

“As a pop-soft format, we aim to conciliate this relaxing feeling to new music trends, which PURE Jingles has perfectly understood”, brand manager Lydwine Derny says. “It’s also very important to us that our brand & format promise is being translated through our imaging. PURE’s sound design is a huge part of our station’s identity.”

“They have worked on the basis of inspirational tracks and made very good creative propositions. The team knows very well what it’s doing, is always looking forward to feedback and deals with it fast and easily. We were also invited to attend the vocal session, which has been a great pleasure. Efficient in a relaxed atmosphere.”

Chérie Belgique  - Belgium | Demo

Sanef 107.7 - Top Horaire 2022 [inédit]

Pour la renaissance de cette belle marque, Ado a demandé à 21 JUIN Prod de repenser un tout nouvel habillage "Hip Hop R&B" . Super fier .
PS : Un grand merci à BESS pour la post Prod , top boulot. #jingles #21juin #habillage  #radio

HABILLAGE ADO 2022

FREEWAY MUSIC Jingles - ChérieFM  2018

* NOSTALGIE * Jingles Parlés 2006

Electrifying jingles for Rhythmic CHR: the new sound of TIPIK

RTBF's esteemed youth channel is gearing up for an exciting season! PURE Jingles is thrilled to be part of the journey, delivering a dynamic jingle package that captures the essence of contemporary music. Tailored to the channel's Rhythmic Top 40 format, this recent update features 7 custom-made tracks that fit the earlier productions for the station while fitting the most recent music trends.

"We're thrilled to be part of RTBF's journey to enhance their youth channel's presence," shared Thomas Giger of PURE Jingles. "Our team poured their passion into creating a jingle package that resonates with the youth, adding an extra layer of excitement to their listening experience. Every jingle boasts the iconic TIPIK sonic logo sounder, ensuring seamless brand recognition."

RTBF TIPIK - Belgium | Demo

NRJ -> HIT MUSIC ONLY
1: SIA - Gimme Love (PI) 
2: TAYLOR SWIFT - Cruel Summer (PI) 
3: SELENA GOMEZ - Single Soon (PI)v1 // (PI)v2
4: ROSALIA - TUYA (PI) 
5: VICTOR THOMPSON - VACRA - This Year (PI)

Music

NRJ // BEST OF (POWER INTROS) du 07/10/2023

Chérie FM are introducing the third wave of modern audio branding by PURE Jingles. Additional custom-composed themes are infusing their brand with another touch of modernity, flow and forward movement.

In 2023, the station embarked on a creative endeavour to redefine its sound. Shifting towards a modern AC format, including uptempo and contemporary songs, the station sought to connect deeply with its female audience in the 25-49 demographic.

"Once again, these jingles perfectly match our expectations", says station director Yoann Boulanger-Coureau. "The production from PURE Jingles is totally feel-good. It brings that touch of modernity that the station needs with its look and feel."

Chérie FM - France | Demo

N-JOY 2024 WOW.Jingles & Branding

Next-Generation Radio Jingles for the most radioactive station in France!

NRJ's newest package radiates power, 
and makes them sound as hot as the Summer - no matter the season.

NRJ - France | Demo

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

RTL2 - France | Demo

PURE Jingles

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