The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”

“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions of a non-stop music sweep, and maintain a forward momentum instead. In this context, along with short jingles, Power Intros are conducive to a longer Time Spent Listening and higher market share.”

The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”

Sky Radio - Netherlands | Demo

A selection of my favourite power intros I've made for BBC Radio 1 & imager

Jake Cusworth - BBC Radio 1 Power Intros

100% NL - INTRO'S - Q1 2022

Unveiled: the new sound of Top 40 radio. NRJ France & International haven taken delivery of a new batch of station imaging made in Holland. A hit package with positieve energy! Designed to match the hit music of today.

The most recent imaging update for the world’s Hit Music Only station is consisting of 10 more custom-composed themes. On air in France and two dozen more markets. #HitJinglesOnly!

NRJ - France & International | Demo

NRK MP3 | BEATMIXES JANUARY/MARCH 2022

"We set out to reinvent the sound of RTÉ 2fm. Wisebuddah have created something truly next level, they’ve created an authentic, fresh, and hyper musical, station sound. Our new sonic logo works flawlessly and raises the standard of our productions. "

Listen to the new RTÉ 2FM package on air now! #createwithus

Wisebuddah RTÉ 2FM 2022

PERFECT FOR PROGRESSIVE POP

Playing Pop & Pop-Rock with a slightly progressive character?
4 Show Openers + 6 Station IDs. Together forming a not-so-common package.
Designed to make you stand out. Perfect for Adult Hits or ‘Alternative CHR’. 
Even suitable for Hot AC stations that wish to set themselves apart.

SRF 3 - Switzerland | Demo

LFM - Habillage 2022

Are you a Progressive CHR with a Rhythmic Pop flavour? Then TIPIK could be the foundation of your next package.

Available in the PURE JingleBox: no less than 12 jingle themes! Created for the multimedia youth brand of French-speaking Belgium. Now available for logo-customised re-sing outside Belgium.

RTBF TIPIK - Belgium | Demo

Monthly highlights from the most trusted imaging service in the world. Have a listen to what we’ve been up to…

ProductionVault CHR Highlight Demo April 2022

Produced by Steph Jansen @WiseBuddah for NRK P3 2022. 

VO: Adiele Arukwe & Mats Borch Bugge
SUNGED BY: Rak Marie Hatløy Sætre & Sindre Steig
RAP BY: Omar Noir

NRK P3 JINGLES - NEW FOR 2022

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

RTBF TIPIK - Belgium | Demo

PURE Jingles

Related tracks