The Decadence Profile

Decadence was born in 1992, promoter David Rowland wanted to establish a brand that changed the face of the UK club scene – this is the Decadence story...

Decadence, like many other businesses started by small promoting events locally before we won our first club residency – Bakers Nightclub in Birmingham. Over time we made both the night and the venue a super-club. The night hit huge success quickly and was a well known haunt for celebrities like John Galliano, Mick Hucknal, Bjork, Kate Moss, Whitney Huston, Bobby Brown, Oasis and Jamiroquai. This was partly due to our close proximity to the National Exhibition Centre and other concert venues in Birmingham. When they were the performing, musicians used our venue for their official after parties, they all had a great experience at our weekly home and word spread fast.
The Decadence brand helped mould and promote some of the world’s biggest DJs working with SASHA, PETE TONG, PAUL OAKENFOLD, BRANDON BLOCK, ALEX P, JUDGE JULES, BOY GEORGE, JEREMY HEALY, SONIQUE, CARL COX and LAUREN POPE as well as other Celebrity DJs... Internationally our booking list included ROGER SANCHEZ, TODD TERRY, LAURENT GARNIER, M.A.W and more.

In 1998 Decadence hit the White Isle with a successful summer at the prestigious El Divino giving the team valuable experience working on the island and enlightening us to the benefits and successes the island brings.

In 2002 our home, Bakers Nightclub, was sold and we decided, due to the market saturation in Birmingham, to concentrate on touring one-off parties and events.
After several years of touring, we have stepped into the spotlight again and launched our new weekly residency at The Prince Albert in Wolverhampton – A marvellous three storey listed building with a stunning outdoor terrace that not only allows us to have many great DJs at each party but also to give our clientèle a full-on club experience within its many different settings.

Currently we also are embracing the world of social media and have a number of products under our banner including Radio Decadence and Decadence TV.

The Decadence Style

Decadence is renowned for being a brand associated with style, glamour and luxury. We believe our image fits in perfectly with your venue’s image and the two brands can work together to promoting a series of successful events.

Our music policy ranges from the very best that funky house has to offer as well as keeping a core interest in the club classics that the dance scene was built upon all those many years ago. Our crowds are lovers of House music in its many forms and we embrace the lifestyle and culture of Ibiza as well as adding our own underground feel to all of our parties.

Radio Decadence

www.radiodecadence.com is a strong promotional tool, helping to push brand awareness. The online radio site generates more than 250,000 viewings each month from all over the world.

Decadence TV

Our YouTube channel attracts worldwide interest, growing our brand awareness further. Decadence TV has transformed how our business operates.

Decadence On Tour

With our weekly residency in Wolverhampton, and also new ventures into Kidderminster, Birmingham and Manchester – juggling more than one night has never been an issue for Decadence, we embrace the challenge with our pro-active and dedicated team.

We have a UK tour and quarterly live dance events hosted at various 5 star hotels. A recent deal with Gatecrasher is also looking imminent, they are keen to take Decadence to their 3 clubs in the UK, a further sign that the brand is making massive steps to be a renowned name. Our return to Ibiza is a natural step to our world-wide brand expansion. Further tours are planned at further world-wide locations including Croatia, Bosnia, Serbia and Montenegro.

David Morales is a globally revered American DJ, a Grammy award-winning record producer, songwriter, and businessman. He has produced and remixed over 1000+ records for an all-star roster of multi-platinum artists, including Mariah Carey, U2, Michael Jackson, Aretha Franklin, Madonna, and Whitney Houston. A true legend of house music, the global phenomenon and penetration of dance music into Top 40 radio would not have been possible without him.
More recently, Morales launched DIRIDIM Records in 2018. With this new label, David is signing and developing new talent - and naturally, releasing some of his own music. DIRIDIM celebrates all kinds of dance music, ranging from the classic house music sound Morales is known for to straight-up electronic sonorities. In January 2022, Morales released "Life Is a Song", his first full-length studio album in almost 10 years. Produced during the pandemic lockdown, the album featuring artists, Mr. V., Blakkat, Elle Cato, Michelle Perera, Lea Lorien, Blondewearingblack among others, quickly gained an international following eager to hear more and skyrocketed up Traxsource's album chart to #1 for three weeks. His unquenchable thirst for newness is precisely why this native New Yorker remains at the top of his game into the new decade - “It’s about keeping an open mind,” as Morales says. In 2020, due to the global pandemic and inability to travel, he launched, Sunday Mass, a livestreaming show on Twitch to entertain his fans across the world. The 2021 IMS Business Report based on data, cited him as one of the dance music artists who experienced online success during the pandemic. Into post-pandemic times and with the reopening of clubs all over the world, David continued his legacy as a native New Yorker and trailblazing DJ, constantly gracing the best international stages with recent standout performances such as the Hacienda Warehouse Project in Manchester, Clockwork Orange in London, Stereo Montreal, EDC Vegas, Hi Ibiza, and After Caposile Venice. In 2024, David Morales is holding a residency at the legendary Pikes Hotel in Ibiza during the summer. A pinnacle in his repertoire is also the ongoing success of the Sunday Mass parties in NY, featuring both club nights and legendary boat parties during the summer. These events stand as a testament to Morales's enduring impact as a true legend on the house music scene. On top of this all, David is on the brink of releasing a new LP, 'Sunday Mass Vol. 1', the inaugural installment in a series with more to come in 2024. As we venture into 2024, expect a flurry of news and projects, with the new year expected to be a more than ever prolific one for David Morales.
 
FILM /TV/FASHION/RADIO
David Morales has transcended musical genres to create a global brand. His music productions have appeared in popular films and television shows, including The Devil Wears Prada, Ninja Turtles 2, Don’t Mess With the Zohan, and Star (TV Series). His DIRIDIM radio show can be heard on Ibiza Global Radio and numerous other stations around the world which is streamed to millions of listeners around the world. In 2016, Morales was the lead judge on “Top DJ” a national television series broadcast on Italia 1. When it came time to wear his fashion model hat, Morales appeared in a global advertising campaign for luxury design house, Iceberg. 

HISTORY
David Morales honed his skills as a DJ in the 1980s and 1990s at such legendary clubs as the Ozone Layer, Paradise Garage, Red Zone, Zanzibar, Tunnel and Club USA just to name a few. When the remix and DJ work began taking off, Morales teamed up with house music legend, Frankie Knuckles, and For The Record DJ Pool founder/NYC nightlife impresario, Judy Weinstein, to create Def Mix Productions.
Morales’ prolific production career kicked into high gear in the 1990s with the release of his solo debut album, “The Program” by David Morales & The Bad Yard Club. In the late-1990s, with hundreds of remixes (Mariah Carey’s “Dreamlover,” Janet Jackson’s “Throb,” Alison Limerick’s “Where Love Lives,” CeCe Peniston’s “Finally,” Jamiroquai’s “Space Cowboy”, Jaydee’s “Plastic Dreams,” Robert Owens’ “I’ll Be Your Friend,” under his belt, Morales recorded the groundbreaking house classic, “Needin’ U,” under the alias David Morales Presents The Face. Morales’ second album, “2 Worlds Collide,” arrived in 2005, followed six years later, by his third album, “Changes.” 
David Morales was nominated for his first Grammy Award in 1996 as a Producer on Mariah Carey’s album, ‘Daydream’ for the song ‘Fantasy’. In 1998 he won a Grammy Award for “Remixer of the Year.”
Though Morales’ past is surely one for music’s history books, the DJ-turned-artist always has his eyes firmly focused on the future—on what lies ahead. He keeps an ear to the ground, regularly exploring new music, new artists, and hotly tipped DJs who might inspire him to “go and do my homework.” He happily embraces the new generation of clubgoers. “They don’t care about yesterday”, he says, with a knowing smile.

For further information on David Morales please contact:
Valentina Cecchini @ OMNIVERSE S.r.L. on: +39 335 6810626 or email info@omniverse.sm

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