38 History

We launched a brand new national radio station on Thursday 1st October called Capital Dance, bringing the hottest beats from around the world together on 1 station available across the UK on DAB+ and world-wide on Global Player.

The legend, MistaJam, launched at 4pm... here's that moment, and a few bits of production I worked on plus Coco Cole's epic sign-off link all from launch day. Featuring VOs from KellyKellyKelly and Rio Attoh-Wood... Dream team!

Enjoy!

Capital Dance Launch Day Montage

VIRGIN RADIO GETS NEW REELWORLD SOUND FOR 2021

Virgin Radio stations in Romania, Switzerland and Oman have all unveiled an innovative new station sound developed and produced by the team at ReelWorld.

Mitch Calladine is the Group Production Director for Virgin Radio International: “We were looking for a new sound for the stations and had the opportunity to plan music, lyrics, cast vocalists and voices from scratch with no limits on creativity. ReelWorld have delivered a world class package for Virgin Radio Romania, Switzerland, and Oman that has exceeded our expectations as the Virgin Radio network continues to grow.”

Incorporating original music and bespoke imaging, the rhythmic package is a fuzion of hip hop and R ‘n’ B sounds to help the station’s contemporary music proposition punch through on air.

ReelWorld Managing Director Anthony Gay said: “We recognise how important the Virgin Radio brand is and it was an honour to help innovate the station sound and find a new creative approach to reflect the music on these stations. This project was a lot of fun for the team to work on and despite the challenges of the year we’re thrilled to hear it now on air to help kick off 2021. Turn it up, turn it loud!”

ReelWorld works closely with radio stations across Europe to create bespoke imaging solutions. Recent projects can be heard on BBC Radio 1 breakfast in the UK, RTE 2fm in Ireland, and the UK’s BBC Local Radio network.

Virgin Radio ReelWorld Imaging 2021

Targeting 35-54 year olds, XS Manchester music focuses on classic anthems, Britpop and the best guitar driven hits of the 00s and today.

A new sonic platform.

All voiced by Gabriella Ashcroft, we worked on capturing the essence of the playlist crafting elements and work parts out of guitar noise, crowd atmospheres, and drum hits all to evoke the energy needed. This work can easily be heard in Breakfast ID’s, In to Breaks, Station ID’s and Weekend ID’s.

Continuing development on this theme, we constructed Out of Breaks (Example 1, Example 2) with key matched music montages to help define and punctuate the playlist.

And we pushed it further.

This package culminated in custom themes featuring a 5 note Sonic Motif (paced to match Gabriella’s reads) for News, Weather and Travel. This motif also forms a part of the Breakfast theme appearing in the Top of Hour and in Promos.

Here more like this...

XS Manchester

End Of 2020 Imaging Highlights

NEW 2021 - Pandora Now radio imaging - sound design

Work Showreel Jan 2021

Classic Hits Radio highlights from 2018-2021.

All produced and written by myself. Shout out to Joe Cipriano for being such a stellar VO!

https://joecipriano.com/

CLASSIC HITS RADIO COMPOSITE - HIGHLIGHTS 2018-2021 pt 1

BBC RADIO 1 / BBC RADIO 1Xtra - HIGHLIGHTS 2020

CHR Composite 2021

🤑 definitely equals 😎

Sponsor credits on a radio station needs to sound just as good as the imaging, because it’s an opportunity to lose listeners. 

That’s where WIZZFX came in.

Partnering with Joe and the Hits Radio team, we created and delivered more sponsor credit music. 10 custom tracks featuring bespoke sound design and vocal post production. With names like Chasing You, Cobalt, Culture, Flavor of the Day, Juice, Lost World, North Feel, Tequila, Toronto, Typhoon.

And just like our previous delivery, each piece contains creative vocal production designed to be combined, mixed, shifted and edited to fit a variety of sponsor credit and show name lengths.

“When we work with WizzFX, they deliver. Taking our brief and blowing it out the water with genuinely world-class production and compositions. It compliments our existing station sound in a distinct way without detracting from the brand we’ve been building… can we make more soon please?” — Joe Thomas, Head of Production.

BBC RADIO 1 / BBC RADIO 1Xtra - HIGHLIGHTS 2020

RadioActive Imaging

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