The Swiss mountains are usually filled with the sounds of cowbells, the peaceful twittering of birds, and the distant rustling of the valleys, but now, a new and unmistakable sound is rising, driven by electrifying Hard Rock riffs, anthemic melodies, and a headbanging beat-setting cow in full rocker gear. Where alpine romance meets heavy riffs, POWERHILL are not far away. With their album “Generation X”, to be released on 06/27/2025 via Dr. Music Records, POWERHILL are bringing a breath of fresh air to the Rock and Metal scene, carving out their very own tongue-in-cheek genre with their ‘Farm Metal’ that is now stirring up the rural idyll. Led by vocalist Veronica Torre and accompanied by thunderous riffs and high-energy drumming from their iconic mascot, Clotilde, the musicians blend powerful melodies with a hefty dose of humor. With their debut album, the band around guitarist, mastermind, and producer ‘Cep’ proves that Metal and farmyard charm can be a surprisingly explosive mixture. Driven by Luca ‘Chewbe’ Gentile’s grooving basslines and featuring drum legend Jörg Michael (i.a. Stratovarius, Running Wild, Axel Rudi Pell) behind the kit, the album’s ten diverse songs inspire with catchy anthems and humorous accents. Recorded and mixed at Stairway Studio under the supervision of Stefano Scenini, “Generation X” was mastered by George Nerantzis (i.a. Gus G., Pain Of Salvation, Nightrage). Thanks to graphic designer Thomas Ewerhard (i.a. Avantasia, Gotthard, Jon Oliva’s Pain), the most iconic cow in Hard Rock, has now received the perfect visual branding. Clotilde proudly takes center stage on the album cover with her stunning presence, posing in a glowing 80s-inspired cityscape with neon nostalgia, ready to rock the next club.

POWERHILL’s inspiration came from an unlikely place, a barn in Cep’s hometown of Taverne, which doubled as a rehearsal space. This is where the Swiss band’s journey began, leading to its first success in 2006 with their debut single “New Dimension”. After a hiatus, Cep revived POWERHILL in 2018, releasing tracks like “Mad Cow City” and the EP “Bunnies And Eggs” independently. Over time, the unmistakable mascot, Clotilde, became an integral part of the band. The songs on the new album “Generation X” show POWERHILL at the peak of their creative powers. They are kicking off by introducing their three striking singles with stunning artworks and creative videos, perfectly bringing the band’s ‘Farm Metal’ spirit to life. The band anthem “Powerhill” was staged by videographer Andy Pilkington (i.a. Motörhead, Judas Priest, Saxon) in an epic and wildly entertaining lyric video, putting Clotilde and her animal band impressively in the spotlight. Here, the musicians go full throttle, delivering a track bursting with energy. The music video for the title track “Generation X”, produced by Leonardo Tranchino, sees Clotilde stomping her hooves powerfully to the beat, twirling drumsticks, and shaking up the barn alongside the band. With this, POWERHILL deliver a powerful glimpse into their high-octane live atmosphere, spiced with a pinch of country air and bringing the spirit of the golden 80s roaring back to life in a rocking, fiery nostalgia spectacle. The soulful power ballad “My Mood” shows a softer but no less striking facet of POWERHILL’s creative range and is accompanied by another humor-filled lyric video. Overflowing with love and sincerity, the song embraces the beauty of a simple life, conveying genuine emotion honestly and directly. The song “Bonfire” takes POWERHILL into a scene of sunset, campfire, and carefree vibes, providing the perfect inspiration for the next camping trip. “Mad Cow City” takes listeners on a wild ride through a fictitious Las Vegas, a sinful metropolis exclusively for cattle. Whether it’s a sci-fi fantasy or pure irony is left to the audience’s imagination.

Switzerland has long been home to legendary rock bands like Gotthard, Krokus, and Killer, but POWERHILL proves that the Alpine nation has even more to offer when it comes to Hard Rock. Fueled by headbanging farmers, their high-energy live show turns every gig into an unforgettable ‘Farm Metal’ experience, with the iconic mascot Clotilde playing the starring role and winning over fans and critics alike. With “Generation X” and its accompanying singles, POWERHILL are ready to take the Rock world by storm, inviting fans on a countryside adventure that will thrill classic Hard Rock and Heavy Metal lovers alike.

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