BIG CHOSKI

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Mass Appeal Records is the label division of the burgeoning media group and creative agency, Mass Appeal. Birthed in 2014 alongside music legend Nasir “Nas” Jones, the label solidified itself as a powerful platform that shines light on DIY artists passionately upholding the foundational pillars of Hip Hop. Merging the classic with the contemporary, at Mass Appeal Records, we share the very same enthusiasm that our artists possess. We are as devoted to promoting the music, as our artists are to creating it. We pridefully collaborate and share real music, from real people.

Raedio is “an audio everywhere company”. 
Label | Publishing | Music Supervision | Events

Born Cydel Charles Young in Atlanta, Georgia, one of four children of Coleman & Tanya Young. Prynce grew up in a Dekalb county neighborhood in Atlanta’s suburban Stone Mountain region. Growing up, Prynce was a vibrant youth as he played several sports including football, basketball, and track and field in addition to singing in school choirs, and participating in school plays and dances. His parents, who raised him in a Baptist church, were very strict in nature, as Prynce was not even allowed to listen to rap music until he was 12 years of age. Despite their ‘tough-love’, Prynce learned many lifelong lessons. He attended Redan High School located in Stone Mountain, Georgia shortly before dropping out to pursue a career in music.

In the latter part of 2007, Prynce became acquainted with the Konvict Muzikcollective and was officially signed with the label in January 2008, right before accepting a sub-label deal with Def Jam Records in February 2009. His in house production powerhouse, Crown Kings Productions, has also played a major role with cultivation of his sound and advancement of his career.

In August 2010, Kanye West signed Prynce to his G.O.O.D Music label after hearing him earlier that year on Yelawolf’s “I Wish (Remix).” Prior to the signing, CyHi was climbing his way to the top with accolades coming from Hip Hop Weekly in the “2010 Next To Blow” section and features in Ozone Magazine’s “Patiently Waiting” and XXL Magazine’s “Show & Prove” sections. He was recently interviewed by MTV2′s Sucker Free and made his acting debut in Stomp The Yard 2. He has since gained national recognition after his verse on the 2010 BET Awards G.O.O.D. Music Cypher 3 alongside label mates Kanye West, Common, Pusha T and Big Sean. In March 2011, Prynce graced the cover of XXL recognized as one of the top in the “10 Freshmen for ’11″ issue.

Ice Cream ft. Rick Ross Out Now: https://freddiegibbs.lnk.to/icecream

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