COMMON MISTAKES ON PAID ADS
This week Im joined by the co-founder of LASSO Marketing.

Sherman Merricks has 10+ years of experience in the fitness industry as a Trainer and Gym Owner.

Today he helps gyms get more leads. Sound familiar? HA! Since we have a very similar story,  I was excited to pick his brain.

Sherman didn't hold back and shared some valuable ways to improve your ads and sales process.

Listen to this tactical discussion between two Marketing Agency owners so you can grow your business.

RYG# 158: Common Mistakes on Paid Ads with Sherman Merricks

GYM PARTNERSHIP CRITERIA
Recently I partnered into another gym as a minority owner. 

Gyms are my thing and I know how to grow them to be wildly profitable.

In today's podcast, I share my criteria for partnering into a gym but this is helpful for you to set your own partnership framework.

Partnership is a BIG decision so use my criteria to build your own before leaping into it.

RYG# 163: Gym Partnership Criteria

5 HARSH TRUTHS FOR GYM OWNERS
I'm a straight shooter and in this episode I wanted to speak to you like a friend.

As someone who cares about your business and the impact you're making on people.

These are 5 harsh truths I had to learn the hard way. And I'm hoping this will shortcut your growth.

No need to repeat the same mistakes so you can reach next levels of impact and income.

RYG# 164: 5 Harsh Truths About Being a Gym Owner

7 WAYS TO MAKE YOUR GYM UNIQUE
We want to help you stand out from the crowd.

That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.

It's no equipment. It's not more space. It's things you do with what you already have in your gym now.

RYG# 165: 7 Ways to Make Your Gym More Unique

GRAND OPENING STRATEGY: BE PROFITABLE ON DAY 1 

In this episode I shared my 8 steps to doing a grand opening the right way.

I've opened 6 locations of my own and have helped many other Gym Owners to open their gym.

And my goal is simple - be profitable on Day 1. 

This is the exact strategy I used that can be applied to opening your first gym or an additional location.

RYG# 166: Grand Opening Strategy: Be Profitable on Day 1

SHORT TERM VS LONG TERM TRIALS
This is one of the hottest debates in the fitness industry.

What's the "perfect" trial or front end offer?

In this weeks podcast, I share the pros and cons of both to help you pick the right trial for your gym.

To be clear, I've seen successful gyms get built off of both. But I've seen gyms struggle who pick the trial that doesn't suit their strengths.

Listen to this weeks episode to decide if your gym should offer a short or long term trial.

RYG# 167: Short Term vs Long Term Trials

4 TYPES OF MANAGERS

The truth is that people don't quit companies, they quit managers.

Managers are the person your team interacts with and creates their work experience. 

I knew nothing about managing people when I started my first gym but I certainly picked up some lessons over 15 years of gym ownership.

In this episode, I share the 4 manager types and signs of which type of manager you are right now.

If you are directly managing all your staff, you are both the owner and manager.

Buf if you have a manager on staff, this is a good insight into their management style.

RYG# 168: 4 Types of Managers

INCENTIVES FOR GYM STAFF
Owning a small business means it can be tough to create upward career mobility for our team members.

Gyms don't have large corporate ladders someone can climb.

That's why it's important to create opportunities for our staff to earn more with incentives.

This is a great way to align the goal of the business with the personal goals of it's staff.

Today's episode is different because I coach Kim live on the call on ways to create incentives for her staff at her gym.

Listen in so you can get your wheels turning on ways to incentives your team too!

RYG# 169: Incentives For Gym Staff (Part 1)

FOLLOW THE DEMAND
I often get asked when a gym should add more sessions, more services or more locations.

My answer tends to be the same 3 words - "follow the demand." 

In this weeks podcast, I explain what that means in detail so you can clearly make the decision on what you need to do next in your gym.

I share some stories where I followed the demand in my own business and it paid off.

RYG# 170: Follow The Demand

6 TYPES OF CLIENTS TO AVOID
Most Gym Owners know who their ideal client avatar.

But do they know their non-ideal client?

As weird as it sounds, it's important to know both so you can be CRYSTAL CLEAR on who is a good fit and make sales a smooth process.

In this episode, i identified 6 client types to avoid and the warning signs.

RYG# 171: 6 Types of Clients to Avoid

THE UNSPOKEN FEARS YOUR CLIENTS HAVE
Some of your clients can be blunt and tell you the reason they are cancelling or not signing up for your program.

But most people struggle with conflict and there's a hidden reason behind their decision.

In this episode, I share the unspoken reason clients quit and how you can overcome them.

RYG# 172: The Unspoken Fears Your Clients Have

Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks. 

📘 Order his book "Reinforce Your Gym" on Amazon
📲 Book a call with him at FreeCallWithDustin.com