Singer x Songwriter x Producer

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J Balvin is the stage name of José Álvaro Osorio Balvín, from Medellín, Colombia. Balvin is a reggaeton singer whose polished urban singles and best-selling albums have made him a top-tier Latin pop artist. He became interested in music at a young age while listening to rap, champeta, bachata, and reggae on the radio. He was also a big fan of music videos; it was from these that he began to develop his dance moves and cultivate his own style.

He signed to EMI Colombia in 2009 and released his first single, "Ella Me Cautivó," which charted at 35 on the U.S. tropical chart. This was followed by the release of the full-length Real in 2010. Balvin contributed four tunes to the soundtrack of the Tim Bulot film El Negocio. All of them charted, including "En Lo Oscuro," which hit the top spot in his native country.

La FamiliaBalvin was a featured vocalist on the Colombian version of Robin Thicke's smash single "Blurred Lines," which was issued in October of 2013, just prior to his own second album, La Familia. All four singles from the album charted in Colombia's Top Ten, and "Yo Te Lo Dije" hit number two on the rhythm chart and number nine on the Latin pop chart in the U.S. The B Sides collection appeared in September of 2014, featuring two more radio chart-topping singles in "6 AM" and "Ay Vamos." The latter won a Latin Grammy for Best Urban Song. His 2015 single "Ginza," the offcial pre-release for his next album, entered the Hot Latin Songs chart at number one, topped several others, and was certified platinum.
EnergíaBalvin's collaborations were as notable as his own work that year. He and Julión Álvarez were featured on Juan Gabriel's single "La Frontera." His "Latino Remix" of Justin Bieber's smash "Sorry" scored big for both artists at Latin pop radio and in digital streaming and downloads. The following year, Balvin won the Premios Lo Nuestro Artist of the Year Award and was a featured guest on both Sofia Carson's charting debut single "Love Is the Name" and on Alejandro Sanz's "Cuando Seas Grande" -- from a performance at La Voz -- along with Gloria Trevi and Los Tigres del Norte. In May, he released the single "Bobo," produced by Pharrell Williams, who also appeared on the track along with Mosty and Bia. It topped the Latin songs chart. The full-length, Energia, was produced by Sky and featured additional contributions from Bull Nene, Daddy Yankee, Fuego, Yandel, and Juanes.

Born and bred from the streets of New Orleans, Louisiana, enter into the game, 20-year-old August Alsina...

With the love and hustle of the Crescent City running through his veins, August is eager to follow in the footsteps of the NOLA music legends that paved his way. His recently inked deal Def Jam Recordings looks to be a great step in the right direction, but music wasn’t always in his future. 

August learned at an early age that drugs and money could make you, or break you. With both his father and stepfather battling crack addiction, August’s mother moved their family to Houston, Texas in search of a fresh start. But Houston provided no happy ending. For years a young August endured a home life plagued by drugs and violence. At just 14, he got word from New Orleans that is father, August Sr., lost his battle with drugs and alcohol. 

In an attempt to escape his reality, August took to Youtube, where he posted dozens of homemade performance videos. His clips covering Musiq Soulchild, Lyfe Jennings and others went viral, generating millions of views in just over a month. It seemed that he was finally taking his first steps toward a bright future in music, but just a year later, reality hit home when his best friend was shot and killed in the streets of Houston. As quickly as August appeared, he vanished form Youtube, back to the real world. With tensions mounting at home, 16-year-old August was kicked out. Alone, he returned to New Orleans and took to the streets, selling drugs as a means of survival. 

With his older brother also in the streets hustling, it wouldn’t be long before August learned that the addiction to money could be as deadly as the addiction to drugs. Just days before August’s 18th birthday, his older brother was gunned down in New Orleans East, another unsolved murder in one of the nations most dangerous cities. “I never expected them [the police] to find his killer”, August explains. “People die everyday in the streets of New Orleans. Unfortunately, death has become a way of life,” but not for August. His brother’s death became his motivation to not become a statistic, but to pursue his musical aspirations on an entirely new level.

Under the guidance of Noontime Unlimited (management and production company), August relocated to Atlanta in 2011 to begin carving his own musical path with his life experiences at the center of his artistry. He recently teamed up with Hoodrich/MMG’s own DJ Scream for the release of his debut mixtape, ‘The Product’, which spawned the internet and radio buzzing anti-love single, “Sucka” which features fellow New Orleans crooner Lloyd. 

Yet to reach 21 years old, with already a lifetime of experiences behind him, August is living proof that your past doesn’t have to dictate your future, and that life’s hardships can be the motivation required for success. With Grammy Award winning singer/songwriter The Dream prepping August’s debut project for release through his Radio Killa/Def Jam imprint, the path to success has been laid. Look for August to make 2013 his official coming out party.


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