Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona.

Jean-Sébastien shares how WeCook is scaling Canada’s ready-to-eat meal space through data-first strategies, predictive churn models, and a no-gimmick approach to loyalty.
Learn how his team balances growth with profitability, what really works in paid vs. organic social, and how AI is reshaping their marketing ops.

Join the conversation with our global retail community at www.globalretailleaders.com

Ready-to-Eat: Data-Driven Growth at WeCook﻿

RETHINK Retail - the evolution of retail in today’s connected world.
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Ready-to-Eat: Data-Driven Growth at WeCook﻿

RETHINK Retail

Ready-to-Eat: Data-Driven Growth at WeCook