'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Tee Grizzley laces his rhymes with the kind of stories usually reserved for the big screen. He holds nothing back as he honestly chronicles trials, tribulations, and triumphs on the streets of his native Detroit firsthand with a documentarian’s attention to detail. Back in 2016, he returned home from prison and took the first step on the road to redemption. His debut single “First Day Out” went quadruple-platinum as he expanded his catalog with the double-platinum “From the D to the A” [feat. Lil Yachty], and gold-certified hits “2 Vaults,” “Jetski Grizzley,” “No Effort,” and “Satish.” 2021’s Built For Whatever marked his third straight Top 20 debut on the Billboard 200, Top 10 on the Top R&B/Hip-Hop Albums Chart, and Top 10 on the US Rap Albums Chart. In addition to praise from the likes of Pitchfork, The FADER, and many more, he has garnered support from JAY-Z and LeBron James, while Ari Melber graciously hosted him on MSNBC’s The Beat with Ari Melber. He regularly streams GTA RP, Call of Duty and more, to over 1 million followers on Twitch. As a businessman, he runs Grizzley Gang Music to sign up and coming artists along with Grizzley Gang Gaming which hosts Grizzley World RP one of the most popular GTA RP servers. 2022’s visual album, Chapters of the Trenches, extended his viral “Robbery” video series and incited tastemaker applause with Billboard citing him as “Rap’s Martin Scorsese.” In its wake, he joined forces with Skilla Baby for the joint mixtape Controversy highlighted by “Gorgeous.” Now, he continues to captivate the next chapter out loud via his music—especially on his anxiously awaited 2023 fourth full-length solo album on 300 Entertainment/Grizzley Gang Music.

Where to Start is out now.
wale.lnk.to/WheretoStart

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