It's a magical Place where I want to live only by your side.

Ultra Records has been known to push electronic music’s boundaries. For over a quarter of a century, the iconic record label has been instrumental in elevating up and coming artists to the global mainstream as well as bringing fresh genres and sounds to the forefront of the dancefloor. Founded in 1995 and since the label’s first release with house music icon Roger Sanchez, Ultra has been home to some of the most legendary names in electronic music including, MK, Benny Benassi, Armin van Buuren, Steve Aoki, David Guetta, Calvin Harris, Black Coffee, deadmau5, Carnage, Deorro, Kygo, Tiesto, Kaskade, Louis the Child, SOFI TUKKER, Anabel Englund and many more.  

In addition to creating and releasing numerous platinum hit singles, award winning remixes and chart topping albums, Ultra Records has built an incredible portfolio of digital media properties including its YouTube channel (28+ million subscribers), Facebook page (2.4+ million Likes), Instagram channel (550k+ followers) and Twitter (600k+ subscribers). 

At the end of 2021, Ultra Records was acquired by Sony Music and David Waxman, who previously held the title of head of A&R and General Manager, was appointed as President. In this new chapter of the label’s story, the core of its ethos will remain the same: Ultra Records will continue to deliver exceptional electronic music to the masses.

Ones To Watch will provide a stepping-stone for fresh, emerging talent that will feed into the Mixmash mothership. Dedicated to the mission statement of giving young artists a bridge into the music industry, the label will be bringing through immensely talented producers. Expect the same high quality and attention to detail with which Mixmash has become synonymous, but a new roster and plenty of new music.

Swedish edm record label
Send your demo to demo@sbrecordings.com

Check out my very first fans on SoundCloud! - https://bit.ly/4bkp7pP

MANAGEMENT:
Danny Rukasin and Brandon Goodman

BOOKING:
Tom Windish and Sara Bollwinkel
BillieEilishBooking@paradigmagency.com

PUBLICITY:
Alex Baker
alexandra@highrisepr.com

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