Podcasts have emerged as one of the most impactful innovations in digital media. They offer creators the ability to speak directly to listeners in a format that feels personal and genuine. Whether it’s storytelling, news, or lifestyle conversations, podcasts are redefining the way people consume content.

India, however, is still in the early stages of this movement. The global podcast industry is booming, and India is expected to follow the same path with rapid growth in both listenership and advertising revenue. This untapped potential makes podcasts a promising field for creators and businesses alike.

Partho Dasgupta, with his vast experience in media strategy, observes that podcasts give a voice to diverse creators while offering brands a trusted environment for advertising. He emphasizes that the medium’s authenticity is what sets it apart from traditional digital advertising.

The surge of regional content has made this medium even more inclusive. Podcasts in local languages are helping bridge cultural gaps and bring new audiences online. This is especially important in a country as linguistically diverse as India, where localized content drives deeper engagement.

Advertisers are beginning to realize the unique advantages of this format. As Partho Dasgupta highlights, digital voices are not just reshaping media, they are building trust, inclusivity, and innovation in India’s content ecosystem, creating opportunities for creators across the country.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/


Partho Dasgupta talks about How Digital Voices Are Changing Media

Ritu Sharma