In India’s fast-changing media environment, leaders often come and go, but strategists leave a permanent mark. Partho Dasgupta is one such strategist. His contribution to the television industry, especially during his time at BARC India, proves that vision and innovation can change an entire ecosystem.

Before BARC, television ratings were questioned for their accuracy and reach. When Partho Dasgupta stepped in as the first CEO, he not only restructured the methodology but also ensured that the system worked for everyone in the chain, from advertisers and broadcasters to regional content creators. His strategies were not just about fixing problems but about creating long-term solutions.

One of his greatest achievements was introducing rural audiences to the TRP system. This move reshaped Indian broadcasting. Suddenly, advertisers started focusing on rural viewers, and regional content began to flourish. By highlighting the importance of this overlooked audience, Partho Dasgupta gave small towns and villages a voice in national media.

His insistence on using technology like watermarking and AI-driven analytics ensured that the system could not be manipulated. This trust-building exercise was crucial for advertisers who had lost faith in television ratings. His focus on data integrity is still seen as one of his lasting contributions.

Even with challenges and controversies, Partho Dasgupta’s work continues to influence the industry. His career shows that real strategists are not defined by headlines but by the systems they build and the change they bring.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/


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