When it comes to having a website designed and developed, business owners often find themselves obsessing over the colours, typography, the latest effects and all the cool features that their website could have. 

However, they don't stop to think that the purpose of the website they are designing isn't for them and their team, it's for their customers.  It's nothing personal, it's just your website is there to help your customers solve their problems, add value to their lives and help them achieve specific outcomes. 

In this short video, I explain why your website needs to focus on your ideal client and not your personal preferences, especially if you're aiming for your website to provide leads, sales and deliver results.

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Your Website isn't about you, sorry

Still writing content for Google?  That is the fastest way to signal Google to mark your website content down. 

Google, like a lot of the tools out there that helps get your website found is interested in helping people.  If your website contains a sentence like this one: 

"local web design Lichfield Birmingham digital marketing" 

You are probably not going to spend a lot of time on that website. 

Yet that is exactly what so many of us are still doing, stuffing keywords into our sentences in the hope that Google will rank us higher, it won't. 

Write content for your customers, keep it clear, simple and easy to digest and then go back and optimise your article once its been out there.

Stop Writing content for Google

Managing Director at Boost Digital Media Ltd

Your Website isn't about you, sorry

Robert Haylor

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