The Fearless Business Podcast

About my Guest:

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.

Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners.

In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

What will be discussed on today’s show:

Why you should burn the boats’ - Starting a business, you have to be willing to commit to the process as if you were sailing to an island and burning the boats, giving yourself no way back
User-Generated Content - tapping into your community by asking for ideas, images, contest submissions and reviews to boost your brand
The eyes of a child - how to bring creative thinking back into your life and your business.
Promotions

Membership in the Digital Toolbox. An online resource and training platform for small business owners. https://digitaltoolboxin.com/joinnow/

How to get hold of Lorraine:

LinkedIn - www.linkedin.com/in/roundpeg/
Facebook - www.facebook.com/groups/digitaltoolbox
Twitter - www.twitter.com/lorraineball
Instagram - www.instagram.com/lorrainefball
Websites - www.digitaltoolboxin.com
                  www.roundpeg.biz
                  www.morethanafewwords.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

#80 - Going All In On Your Business - Lorraine Ball

About my Guest:

Stuart has been a photographer since leaving school and specialises in capturing people. As an experienced creative photographer and videographer, Stuart works closely with companies to create imagery that directly speaks to their target market in an authentic way. 

What will be discussed on today’s show:

Power of personal connection - how to make your imagery connect and how to connect with your audience.
How much of a photoshoot is about coaching and planning rather than pressing the button.
Does tech really matter?
How important is a multimedia approach to modern businesses?
Promotions

How to get hold of Stuart:

LinkedIn www.linkedin.com/in/stuartjamesphoto
Facebook  www.facebook.com/emotiveeye.com
Twitter  www.twitter.com/emotiveeyecom
Websites www.stuartjamesphoto.co.uk
                www.emotiveeye.co.uk

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

#81 - The Importance of Personal Branding and Photography - Stuart James

About my Guest:

KC Rossi is a serial entrepreneur who has scaled multiple 6 and 7-figure operations over the last 3 decades in business. She now helps female leaders do the same (without burning out). KC is a daily meditator on a mission to spread good vibes and believes that anything we desire is possible.

What will be discussed on today’s show:

How mindset is the key that unlocks your peak performance
How the power of minimalism increases your productivity & joy
How to avoid burnout and lead with ease
Tips for unstoppable confidence to live an uncompromised life
How to tap into heart wisdom to experience your highest potential & increase your global impact
Dissolving limiting beliefs to clear the path to thriving success
Promotions

A free mini-training: The Emerging Leaders Quickstart Guide -
www.kcrossi.com/guide

How to get hold of KC:

LinkedIn - www.linkedin.com/in/kcrossi/
Facebook - www.facebook.com/KcRossiInc/
Instagram - www.instagram.com/my.coach.kc/
Websites - www.kcrossi.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

#83 - Peak Performance Mindset - KC Rossi

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. 

From the age of 18, Robin  spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million. 

From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients.  Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#1 - Welcome to The Fearless Business Podcast

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker. 

Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you. Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.

Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands.

I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever. If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have an "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same: - Absolute clarity about your marketing - Finding and keeping your tribe - Creating customer journeys that convert Visit Ed's Website: https://www.booksmind.com/

Ed also mentioned his Reading List during the interview, here it is:  the book list

#2 - Ed Rich - Funnel Hacking, Marketing Funnels and Polymaths!

Basically, business owners operate from one of two mindsets: 

Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers

Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing? 

Which one of the two do you feel you show more of whilst running your business? Which one would you rather be? 

Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#3 - Fixed Mindset vs Growth Mindset in Business

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode.

But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results.

If you want to know more then jump onto my website: https://fearless.biz

This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution. 

By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying.

WAY #2 is to cut costs...nuff said. 

But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously.

#4 - The BEST Way To Grow Your Business

I am super excited to introduce my guest for Episode 005. 

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs.

Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast. 

Throughout the episode we discuss:

- Where Alex’s entrepreneurial spirit came from.
- How he started up his first business.
- What drove him to create a programme for Police Officers.
- The challenges he’s faced along the way.
- Which books, podcasts and mentors he recommends reaching out to.

Here’s how you can contact Alex: Website:-  https://www.shiftstosuccess.com/

Book:-  https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ

And also the resources Alex mentions in the interview:

Think and Grow Rich by Napoleon Hill:-  https://www.amazon.co.uk/Think-Grow-Rich-Updated-Century-ebook/dp/B07K32M47Y/

The Slight Edge by Jeff Olson:- https://www.amazon.co.uk/Slight-Edge-Turning-Disciplines-Happiness-ebook/dp/B07G2D82DM/

And finally Guy Raz’ Podcast “How I Built This”:- https://guyraz.com/how-i-built-this/

#5 - Alexander Seery - Founder of Shifts to Success

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. 

His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations. 

Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online.

During my interview with Jon we discuss:

- How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you’re going to do that at least let’s make it a fun process. 
- How imperfect action every day beats perfect action hands down.
- Forget the platitudes and be mindful about how you utilise your time because life is too short. 

Jon also mentioned Dave Trott’s YouTube Channel where he talks about 3 simple steps in marketing: 

1. Attention (Jon recommends using humour)
2. Communication (your needs)
3. Persuade (offer something of value in return) 

Dave Trott’s YouTube series “The Art of Persuasion” is here: 
>>> https://www.youtube.com/watch?v=tYsPAGj6_hU 

Jon’s FREE GIFT to you all is here:
>>> https://charm-offensive.co.uk/free 

And finally the Charm Offensive Facebook group: 
>>> https://www.facebook.com/groups/charmoffensivegroup/

#15 - Jon Buchan - A Fresh Approach To Cold Email - The Charm Offensive

Karthik is a Storyteller, Conversationalist and founder of Top 10 Entrepreneurship Podcast, Design Your Thinking.

Design Your Thinking attained over 250,000 downloads in the first year. His show episodes currently do over 10,000 downloads per month across audio and video.

On the Design Your Thinking Podcast, Karthik interviews creators, entrepreneurs and rebels who’ve broken the rules, are changing the game, creating WOW with whatever they do, to uncover hidden stories, how-they-did-what-they-did and lessons they learnt in the process.

During the interview, Karthik very kindly offered our listeners his manifesto - How to Follow Your Heart and Thrive in a Highly Distracted World -  which you can download here:
https://designyourthinking.com/getmanifesto/ (no email required)

Please do also check out the Design Your Thinking website:
https://designyourthinking.com/

And download the podcast here:
https://podcasts.apple.com/us/podcast/the-design-your-thinking-podcast/id1165020553

#27 - Design Your Thinking - Karthik Vijayakumar

our New Years Resolutions WILL FAIL
Why?

Well, there are three main reasons:

REASON #1

Your New Year Resolution is simply TOO BIG.

If you want to succeed at your New Years Resolution then START NOW.

You need to start planning your resolution now, breaking your big goal down into smaller achievable milestones. Otherwise, you'll start on Jan 1st and the goal you've set for yourself will simply be too big.

A resolution is for life NOT JUST for New Year.

Better to CHOOSE TO START YOUR RESOLUTION NOW...

...Than to put it off for another Month until you are "forced" into taking action.

REASON #2

You are fighting the Reptile part of your brain.

When you start in the New Year, you will immediately be triggering Fight, Flight or Freeze because you are trying to do something that you've been putting off until now.

You haven't got your brain comfortable and desensitised to the new behaviour patterns.

This is the most likely reason you will fail because those first 30 days will feel really bloody uncomfortable.

So, start training your reptile NOW.

REASON #3

You did it just because it's a New Year Resolution.

Basically your "WHY" needs to be much stronger than it's a New Year Resolution.

You must have a specific goal in mind to achieve with your new lifestyle change, as well as determined the activities you'll be doing to achieve that goal and FINALLY have a MASSIVE DESIRE to achieve the goal.

Otherwise, you'll be apathetic towards your resolution and not complete it.

Check out my websites: https://robinwaite.com and all of my free resources here: https://fearless.biz

#28 - New Years Resolutions - Why Wait? START NOW

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most love sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO & Video. He’s an Amazon bestseller, lover of processes and procedures and the founder of systemHUB.

Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.

David is the founder of a company called systemHUB who helps business owners step back from the day-to-day operations of running their business. To do this they have developed a system to extract, organise and optimise best practise systems, processes and checklists from your business.

Yes! Through this process, your business can run without you.

Imagine, your business running like a finely oiled machine with team members following systems and processes to deliver products and services to your predefined standard. It’s easier than you think.

We’ve already helped hundreds of business owners like you - let’s see if it’s a good fit for you. https://www.systemhub.com/the-details/

#29 - Systemise Everything - David Jenyns

Live interview with two amazing people, husband and wife partnership, Adam and Kerry Altman Anderson, founders of Whole Life Entrepreneurs.

With 21 businesses to their name, including 14 fails but one very successful acquisition, their journey brought them close to divorce at time’s.

We learn about the strategies entrepreneurs need to succeed in a Family Business.

Check out their page:

Whole Life Entrepreneurship - https://www.facebook.com/wlemission/
Website: http://wlemission.com
Twitter: https://mobile.twitter.com/WLEMission
Instagram: https://instagram.com/wlemission/

#30 - The Fine Line Between Business Success And Divorce With Adam And Kerry Anderson

Aleric ( al-er-ic ) Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers.

He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses
through AdOutreach.

Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.

His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. 

Aleric is also a member of the Clickfunnels 2-Comma-Club.

During the episode we discuss:

YouTube Ads for High Ticket Sales YouTube Ads for Business Coaches YouTube Ads vs. Facebook Ads How to Craft a Winning YouTube Ad Aleric's Entrepreneurial Journey into YouTube Ads
Aleric also very kindly volunteered his FREE GIFT for you lovely listeners:

Ad Outreach Video - https://www.adoutreach.com/gift (so worth watching and implementing!!!)
and his YouTube Ads Webinar: https://www.adoutreach.com/webinar
LinkedIn: https://www.linkedin.com/in/alericheck
Facebook Page: https://www.facebook.com/alericheck
Website Address: https://www.adoutreach.com

#32 - Growing Your Business Through YouTube Advertising - Aleric Heck

If you're new don't forget to hit the SUBSCRIBE button! 

Summary of this episode…

 1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. 

3.  What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video.   https://www.eliinc.com/five-real-world-examples-of…   Standing up and speaking whilst assuming everyone knows what you’re talking about. 

4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen. 

5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each) 

6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you. 

7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)   

8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.   

9. Now think about the client/customer relationship. Quite often...all the time, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product. 

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study 

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/  

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#10 - Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

Heading for my bus pass (as I write this (not literally, but in years 😉), I've taken my original training as an Electrical & Electronics Engineer, then Chartered Engineer and finally as a Business Development guy, and used this to advise, troubleshoot, build, shut down and otherwise help 1,000+ companies from Globals to kitchen-table operations, in 20+ countries, across 5 continents for 30+ years.

Part-mentor, part-coach, part-troubleshooter and ALL business, I've been operational in the online space for a couple of years now running Success Engineers as a JV with my good friend, Simon Hartley, World Class Sports Psych and Coach.

We help Expert Business owners clarify & simplify what they are in business to do (which they've often lost sight of), and then help them achieve exactly that.

We've developed a different way of looking at business and how it is (and should be) run and our real M.O. is taking insights from the very best in the world and helping others adopt those principles to improve their personal performance, their team's performance (where relevant) and the performance of their business.

On this episode we discuss:

Concept: The Boat [Components of a Successful Business Vehicle]

Concept: Character-led Business. Why mindset is not the real success factor in business...

"Traits before States"

Philosophy: Better Thinking Builds Better Business

Idea: Choosing your client based on Character and Disposition, not just demographics & psychographics, etc

Approach: Seduced by Complexity. Why Simple is Best (Tina Turner had it [almost] right)

LinkedIn: https://www.linkedin.com/in/dinotartaglia/
Facebook Page: https://www.facebook.com/DinoLTartaglia
Twitter: https://twitter.com/SuccessDino
Instagram: https://www.instagram.com/successengineers
Website: https://www.successengineers.co/

#31 - The Problem With Coaches - Dino Tartaglia

We might not have met yet, but I’m guessing your business is successful and growing steadily? Perhaps you feel like your business has started to coast, but it’s now ready to grow more quickly.

Many of my clients feel frustrated and dissatisfied before they reach out to me. They lack direction on how to grow their business. But, growing your business is as simple as gaining clarity around your products, value proposition, and pricing.

Can you imagine the power of knowing exactly what your business looks like in 3 years? And being able to ‘feel’ what that business looks like in 3 years?

ARE YOU LEAVING MONEY ON THE TABLE?

In your business, there will be money left on the table. We’ll find it by:

• Identifying which of the three common pricing mistakes you are making
• Looking into the limiting beliefs and fears that are stopping you
• Developing your products into assets which attract new clients into your business
• Exploring ways to create consistent, sustainable, recurring revenue

The easiest way that you can make changes in your business is to change the perspective you have of your business. A Business Coach will challenge you to look inwardly, and that’s the biggest benefit of engaging with a Business Coach. The knock on effect is more revenue for your business.

I’m known by my clients as the ‘business wizard’ because we make huge leaps forward with their business growth.

Business Coaching doesn’t only happen in the boardroom although we will work together during structured times every month. Should you be faced with unexpected challenges in your business; accountability, turbo calls and mentoring is available outside of the structured coaching sessions.

We will agree on the outcomes for your business during our time working together, and I can guarantee the process of structure, accountability and support to bring you the results.

If you’re ready to accelerate your business' growth, apply for a consultation here:

https://robinwaite.com/assessment/

Robin has recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon now:

http://www.amazon.co.uk/dp/1781331146

#15 - Jon Buchan - A Fresh Approach To Cold Email - The Charm Offensive

Robin Waite

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