Online Business Startup

Choosing a Name for your new startup company can be a daunting and challenging process, so I have created a short video containing 6 tips about what to consider when choosing a Company Name [read the tips below]:

Tip 1 - Are you the brand or is your company going to be the brand?

Tip 2 - Do you want to create a unique brand name and identity?

Tip 3 - Register the company name via Companies House (in the UK)

Tip 4 - Check the availability of Domain Names and Social Media handles which will be associated with your Company Name

Tip 5 - Check if your proposed Company Name is a registered Trademark with the Intellectual Property Office (IPO)

Tip 6 - Ask yourself, "Will I still like the Company Name in 5 years?" - Don't come up with a name down the pub, which was funny at the time, if you are going to be embarrassed by it in 5 years...or next week in some cases. Equally if you're end game is to scale the business and sell it then create a company name which is attractive to potential purchasers.

For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/

https://about.me/robin.waite

Online Business Startup - Choosing A Company Name For Your Startup

Here are my top 5 tips on how to find a great web design agency.

Tip 1 - Shop Around. It is best not to go for the first agency you come across, have a look at 3 or 4 and compare prices. 

Tip 2 - Create A Specification Document. This document should outline any features you want included and is also great for quoting against.

Tip 3 - Make Sure They Have The Credentials. A good designer will have no problem in showing you their portfolio.

Tip 4 - Look For The Level Of Detail In The Proposal. Have they outlined up-front and ongoing costs? Make sure you compare proposals like for like and don't be tempted to choose just on price.

Tip 5 - Get Testimonials From Their Current Customers. A good designer will have no problem with this and it can help you gauge what the working relationship will be like 

Buy your copy of best selling book by Robin Waite Online Business Startup on Amazon: 
http://bit.ly/OnlineBusinessStartup

For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/

https://about.me/robin.waite

How To Find A Great Web Design Agency

Here are my top 4 tips for choosing the correct feature set for your website.

Tip 1 - Choose Your CMS Carefully. It is a good idea to leave it to your web developer to choose a platform they are comfortable with.

Tip 2 - Use A Phased Approach. This makes it easier to make more accurate time and cots estimates.

Tip 3 - Create A Minimum Viable Product. This allows you to test the market, gain feedback and pivot if you need to.

Tip 4 - Extra Features & Costs. Think about the "must have" features vs the "nice to have" features. 

Buy your copy of best selling book by Robin Waite Online Business Startup on Amazon: 
http://bit.ly/OnlineBusinessStartup

For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/

https://about.me/robin.waite

The Right Features For Your Website

Here are my top 4 tips when considering bespoke design vs themes or templates for website development.

Tip 1 - Modern Themes Have Evolved. The great thing about themes are that many specific design trends have found their way into them. However, only use one if it reflects your core message or can be adapted to do so.

Tip 2 - Bespoke Design Will Reflect Your Brand Well. Design is much more flexible for revisions and layout of the features needed.

Tip 3 - Remember "The 7 Second Rule". A customer must know who you are, what you do and where to go next within this time.

Tip 4 - Use The "KISS" (Keep It Simple, Stupid) Principle. If the design is too busy, your message will be lost. 

Buy your copy of best selling book by Robin Waite Online Business Startup on Amazon: 
http://bit.ly/OnlineBusinessStartup

For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/

https://about.me/robin.waite

Bespoke Web Design VS Themes

Here are my 4 reasons why you shouldn't use WordPress.

1 - It's Just A Supercharged Blogging Platform. It isn't an enterprise level CMS platform and often lacks front end quality and good customers user experience.

2 - Developed By Bad Programmers. It may be that it has a lot of errors and poor site functionality and you cannot guarantee that the developers build their sites to a high standard.

3 - There Are Alternatives. For the best results, let your web designer use their chosen platform.

4 - If You Do Want A WordPress Site. Make sure you find a developer that specialises in WordPress.
Here are my top 4 tips when considering bespoke design vs themes or templates for website development.

Buy your copy of best selling book by Robin Waite Online Business Startup on Amazon: 
bit.ly/OnlineBusinessStartup

For more information please take a look at my blog which can be found at: www.onlinebusinessstartup.co.uk/

about.me/robin.waite

Why You Shouldn't Use WordPress!

Here are my top 5 tips for planning your website development costs

Tip 1 - Auto-renew Your Domain. If your domain expires, so does your website. Alternatively you can pay your web designer to manage the domain billing for you.

Tip 2 - Compare Quotes On Like-for-like Specification. Cheap web designers will result in cheap looking websites, so it is important to question if the cheap quotes include the same set of features as the more expensive ones.

Tip 3 - DIY Does Not Equate To Enterprise Level Websites. When your business grows, your website will need scaling and the quality of your site depends on your technical ability. Be willing to pay for professional help. 

Tip 4 - Expect Ongoing Support Costs. Consider the ongoing support, maintenance and hosting fees.

Tip 5 - Ask For A Fixed Price Quote Up Front For Any Updates. Then you know exactly how much you will be billed in advance. 

Buy your copy of best selling book by Robin Waite Online Business Startup on Amazon: 
http://bit.ly/OnlineBusinessStartup

For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/

https://about.me/robin.waite

How Much Does A Website Cost

We might not have met yet, but I’m guessing your business is successful and growing steadily? Perhaps you feel like your business has started to coast, but it’s now ready to grow more quickly.

Many of my clients feel frustrated and dissatisfied before they reach out to me. They lack direction on how to grow their business. But, growing your business is as simple as gaining clarity around your products, value proposition, and pricing.

Can you imagine the power of knowing exactly what your business looks like in 3 years? And being able to ‘feel’ what that business looks like in 3 years?

ARE YOU LEAVING MONEY ON THE TABLE?

In your business, there will be money left on the table. We’ll find it by:

• Identifying which of the three common pricing mistakes you are making
• Looking into the limiting beliefs and fears that are stopping you
• Developing your products into assets which attract new clients into your business
• Exploring ways to create consistent, sustainable, recurring revenue

The easiest way that you can make changes in your business is to change the perspective you have of your business. A Business Coach will challenge you to look inwardly, and that’s the biggest benefit of engaging with a Business Coach. The knock on effect is more revenue for your business.

I’m known by my clients as the ‘business wizard’ because we make huge leaps forward with their business growth.

Business Coaching doesn’t only happen in the boardroom although we will work together during structured times every month. Should you be faced with unexpected challenges in your business; accountability, turbo calls and mentoring is available outside of the structured coaching sessions.

We will agree on the outcomes for your business during our time working together, and I can guarantee the process of structure, accountability and support to bring you the results.

If you’re ready to accelerate your business' growth, apply for a consultation here:

https://robinwaite.com/assessment/

Robin has recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon now:

http://www.amazon.co.uk/dp/1781331146