World Tuff Africa LLC (simply known as World Tuff ) is an African American record label founded in 2018 by Bobarkman . Over the course of two decades, starting from the release of its first recordings in January 2018, World Tuff Africa  earned a reputation as one of the most important African labels, specializing in World music, Afro- Music, Reggae,R&B, and soul by Bobarkman, Josemat, Ssendikwana Raymond and Emmynick Rns,. Its position was greatly improved by its distribution deal with Believe Digital. In 2020, World Tuff Africa became a wholly owned subsidiary of World Tuff Hustler Star and expanded into rock and world music with releases by Dj Fikie, Josemat, Emmynick Rns, Claire Osolika, Kam Tym, Gold Kimatono, Cityboy Pandibeat & Ricky Peterson the Great,  Karoma Beats, Volts Mc and No Nem Beats,

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