BEIJO

Saša | Founder of Motiva Groove - Music Distribution Platform & Music Cell Records

Born in Zenica, Saša began his music journey at the age of 17, spinning vinyl in local clubs. Over the years, his career evolved, leading to performances across Bosnia and Herzegovina and Croatia, sharing the stage with renowned artists such as Marko Nastić, Dejan Milićević, Petar Dundov, Miss Sunshine, Tom Hades, Filterheadz, and many more. 

His music has received support from internationally acclaimed DJs such as Shinedoe, Dandi & Ugo, Tomy DeClerque, Siwell, among others. His style is often described as melodic, slightly eccentric, with strong roots in deep house, tech house, and deep techno.

Today, Saša leads two music platforms:

🎧 Motiva Groove – a modern music distribution platform offering artists full control over their music, transparent royalties, and global reach on all major digital streaming services.

📀 Music Cell Records – an independent record label open to a wide range of genres, from ambient to drum and bass. The label has featured releases from artists like Miss Sunshine, Forest People, TKNO, Milex, Atie Horvat, Siniša Lukić, and many others.

With a deep passion for electronic music and a strong vision for the future of the industry, Saša continues to push boundaries—not only as a DJ and producer, but also as a platform builder and artist advocate. Through Motiva Groove and Music Cell Records, he is empowering the next generation of independent musicians to thrive on their own terms.

Contact:
info@motivagroove.com

BEIJO

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