run.off.i.shall (run, for short) is a songwriting and production partnership formed by two accomplished British musicians. Jamie Pale and Chris "Magic" White hail from London and the S.E. of England, and joined forces in the summer of 2013.

"Who needs glory when it attracts gossip and trouble!" Jamie is quick to point out. "We're in this for the music. It's a beautiful addiction". Chris provides a deeper insight into the duo's philosophy, explaining that "Sound is the only medium to connect with people at an emotional and physical level. When our music resonates with someone it reveals more about who we are than anything that can be photographed or written about us. What we're creating isn't about who we are, it's about how we are. That's why we're keeping our true identities out of it. We know our fans will understand, and engage with the music at a fundamental level". Despite the mysterious duo's reluctance to step into the limelight, it's their popular arrangements and dark lyrics, coupled with memorable vocal performances from the uniquely talented singers they work with, that does the talking for them. 

Jamie honed his craft working in various capacities with some of the world's leading producers and top-selling recording artists. Formerly a singer-songwriter signed to a major record label, he is a prolific and versatile composer, and has co-written songs with a No.1 charting songwriter. His evocative lyrics and haunting top-lines reflect an inner sensitivity and connection with musical imagery that is thought provoking and often moving to the core.

Chris is a highly accomplished musician, arranger and producer, and the powerhouse behind the musical partnership. His passion for electronic music was cultivated at an early age, along with an innate sense of primal rhythm. With considerable expertise in sound design and audio engineering, Chris develops most of the initial concepts. These provide an inspirational musical canvas for Jamie and some truly remarkable vocalists to fill with their colourful brush strokes. But it isn't until Chris applies some "magic" to mix the colours, before the finished work of art is produced.

Their influences include, Calvin Harris, Avicii, David Guetta, Swedish House Mafia, Daft Punk, Deadmau5, Sia, Tove Lo, Tears for Fears, Tiesto, The Script, Jessie J, Linkin Park, Green Day, Coldplay, Wretch 32, Porter Robinson, Nellee Hooper, Jay Z, and Groove Armada.


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