The news about new tariffs on India’s Alcohol and Beverage (AlcoBev) industry has come as an unpleasant surprise for industry leaders. The Indian AlcoBev sector was on track to grow to $64 billion by 2030, thanks to rising demand in Tier 2 and Tier 3 cities, growing interest in premium products, and higher disposable incomes. Everything seemed to be moving in a positive direction—until this recent update raised concerns.

Sameer Mahandru, a well-known figure in the AlcoBev industry, shared his thoughts on the issue and explained how it could affect the sector.

The new tariffs announced by US President Donald Trump could have a big impact on the global alcohol market. These tariffs are part of a wider plan by the US to fix trade imbalances by placing similar import duties on goods from countries like India.

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Sameer Mahandru Decodes Impact of US Duty Cuts on AlcoBev

​Sameer Mahandru is an Indian entrepreneur and the Managing Director of IndoBevs, a company specializing in alcoholic beverages.