Written, produced, and performed by Luke Carter (Sammi Dae)  
Vocals by Thea and Chrohm (AI artists created by Sammi Dae)  

Original Composition: © 2021 Luke Carter (Sammi Dae) and Brian Lewis (BRI3LEWIS)
Original ISRC (2021): UKVGE7000100
New Sound Recording: ℗   2025 DGG Productions Ltd 
New ISRC (2025): UKVGE7008100

Luke Carter (DGG Productions). Email: luke@dgfproductions.com. Phone: +44 7821 189857. Publishing & Master: 100% Controlled by DGG Productions

Artist: Sammi Dae feat. Thea & Chrohm
Produced by: Luke Carter (Sammi Dae)
Written by: Luke Carter (Sammi Dae)
Performed by Sammi Dae using the AI vocals of Thea and Chrohm.
Label: DGG Productions Ltd
Genre: K-Pop / EDM / Neo-Soul / Funk-Rap Crossover
Key: E♭ Minor | Tempo: 125 BPM
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🔥 Swagger meets soul. AI meets attitude.
“Beat You At Your Own Game (No Rules)” is a genre-bending anthem of confidence and comeback—merging modern K-pop edge with laid-back hip-hop funk, neo-soul melodies, and a cinematic EDM pulse. This track marks a bold new chapter in the Sammi Dae project, featuring AI vocalists Thea and Chrohm, each bringing distinct energy to the high-gloss production.
Where the original version was smooth and flirtatious, this No Rules version pushes the vibe harder and higher—playing out like a warning and a wink, a victory lap and a vibe. With glitchy brass stabs, trap-funk drums, tight vocal flips, and sensual string textures, the track walks the line between confident charm and unapologetic power.
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🎤 AI Artists, Human Soul
At the core of DGG Productions’ music revolution is the fusion of timeless songwriting and next-generation performance. Songwriter and producer Luke Carter (Sammi Dae) has built a virtual artist collective—including Thea, Chrohm, and others—to reimagine songs they originally performed themselves.
In a music industry dominated by youth and visibility, Sammi Dae’s answer is radical and real:
“We’re in our 50s, still writing and producing with passion. But we built performers who never age.”
By crafting AI vocalists and artist personas, DGG gives each track a fresh face and a new emotion—while preserving the depth, life experience, and musicality of the original human creators.
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🎧 For fans of: Silk Sonic • Doja Cat • DPR IAN • Anderson .Paak • KAYTRANADA
🎭 Mood: Confident, Slick, Cinematic, Futuristic
🧠 AI Meets Emotion: This track is part of a wider movement from Manchester’s DGG Productions Ltd, where AI vocalists carry human-written music into uncharted sonic territory—merging real feeling with unreal performance.
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🔗 More from the Project:
Visit www.dggproductions.com
📧 Press & Sync: luke@dggproductions.com
🎥 Music video, short-form edits & BTS content dropping across YouTube, TikTok & Insta.

Beat You At Your Own Game (No Rules)

For Sync and music licensing, contact Luke Carter at DGG Productions; luke@dggproductions.com (+44 7821 189857) 

Sammi Dae is the creative alias of Luke Carter, a UK-based songwriter, producer, and multi-instrumentalist who is rewriting the rulebook on music creation, performance, and presentation in the digital age.

At a time when the music industry is hyper-focused on youth, visuals, and algorithms, Carter—now in his 50s—is innovating from a place of deep experience and enduring passion. Every track released under the Sammi Dae name is wholly written, produced, and performed by Luke himself, then fronted by one of 13 custom-built AI vocalists. These AI artists are genre-specific digital personas—from the soulful to the cinematic, from dancefloor-ready to deeply emotional—each developed by Carter to give voice to songs that are entirely human in origin.