WHO IS JAY N.Y.C.E.? BORN JAIME ANDRES RODRIGUEZ ON FEBRUARY 2, 1978 IN PALMIRA, VALLE COLOMBIA WAS BROUGHT TO THE UNITED STATES TO RESIDE IN QUEENS, NEW YORK AT JUST A COUPLE OF MONTHS OF AGE. AN ONLY CHILD OF A SINGLE MOTHER JAY CAME UP WITH ONLY HIS HARD WORKING MOTHER AS A ROLE MODEL.  SHORTLY AFTER TURNING 17 JAY FOUND A JOB AS A CLUB PROMOTER PUTTING HIM RIGHT BACK ON THE STREETS. ONLY THIS TIME WITH A MUCH MORE POSITIVE INFLUENCE. JAY BECAME ALL BOROUGH HANDING OUT FLYERS ALL OVER QUEENS,BROOKLYN,MANHATTAN,THE BRONX AND STATEN ISLAND WHICH EVENTUALLY LANDED HIM A SHORT GIG AT ROCKAFELLA RECORDS AS PART OF THE STREET TEAM. SEEING THE INNER WORKINGS OF A RECORD LABEL ALONG WITH MEETING THE GREAT LATE BIGGIE SMALLZ INFLUENCED JAY TO SOMEDAY BECOME MUCH MORE.  JAY DECIDED TO AQUIRE HIS BARBERS MASTERS LICENSE AND OPEN HIS OWN BUSINESS. IT WAS SHORTLY AFTER THAT HE MET UP WITH A D.J./PRODUCER BY THE NAME OF MASTA SHADOW. AFTER A FREESTYLE SESSION WITH JAY, SHADOW FELT HE HAD FOUND THE SOUND HE NEEDED TO MATCH HIS BEATS. SHADOW WAS CURRENTLY LOOKING TO ASSEMBLE A GROUP BY THE NAME OF MAESTRIYA. IN JUST A COUPLE OF MONTHS THE GROUP WAS OPENING UP SHOWS FOR SUCH REKNOWN ARTISTS AS DADDY YANKEE,TEGO CALDERON AND IVY QUEEN. DUE TO CREATIVE DIFFERENCES THE GROUP SPLIT UP. JAY WENT ON TO RELEASE HIS FIRST MIX TAPE ENTITLED THE ROUGH DRAFT. IT WAS A CREATIVE EFFORT TO DISPLAY JAY'S VERSATILITY FROM HIP HOP TO LATIN HIP HOP TO REGGEATON. 

Slumberland began operations in 1989 as a collective effort consisting of members of DC area bands Velocity Girl, Big Jesus Trash Can/Whorl, Black Tambourine and Powderburns. We were inspired by such musical happenings as C86, early Creation, Postcard, K, Bus Stop, lower East Side noise, and also the renegade art aesthetics & methods of people like Cage, Burroughs and Duchamp. The explosion of punk had left behind a thriving network of 'zines, labels and distributors and we felt that there was room for our noise-loving, pop-obsessed aesthetic. While there were loads of US indie labels releasing a steady stream of 7"s, there wasn't much pop going on. Notable exceptions included Bus Stop, K and Picture Book, and we hoped to join that group and help chisel out some space for melodies amongst the noise.

Early releases from Velocity Girl, Whorl and Black Tambourine struck a note, and we found like-minded popsters getting in touch from all over the world. As we expanded the label roster and our own horizons, the goal was always to share great songs and interesting sounds from a range of styles. Our first burst of activity through the 1990s and early 2000s brought seminal records by legendary bands like Stereolab, Rocketship, The Ropers, Lorelei, The Aislers Set, Hood and Boyracer.

By the mid 2000s we were seeing a resurgence of interest in guitar pop and the start of the ongoing vinyl revival: the perfect environment for Slumberland! We launched into our latest phase of activity with as string of classic releases from The Pains of Being Pure At Heart, Crystal Stilts, Frankie Rose, Veronica Falls, Allo Darlin', Joanna Gruesome and so many more.

2025 is our thirty-sixth (!) year we are still at it, ploughing our own furrow and bringing you unique, genre-defining (and genre-defying!) releases from bands like The Laughing Chimes, Humdrum, The Cords, Autocamper, Jeanines, The Umbrellas, Neutrals, Artsick, Kids On A Crime Spree, Papercuts, Lightheaded, Tony Jay, Chime School, Lunchbox and many, many more. Indie fashions come and go but we're still thrilled by great songs and the new ways that pop can be rejuvenated to fit the times.

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