PU4LYF Entertainment or PSYCHO.unit was formed in 2007 by Rabbit.Mac also known as Charles John Macallum in Malaysia. What started off as a modest music production company eventually evolved into an 16-piece, multi-talented troop which lead to the expansion of the company. Now, in addition to the music works, PU4LYF Entertainment also does design, photography and runs a highly- successful clothing line. Fun, outrageous, wacky, wild. Pure talent in various avatars. PU4LYF Entertainment now has a fully equipped recording studio in the Central regions of Malaysia, Selangor.

Our group’s fame kicked off with the release of a controversial underground album, “PROVOKED” in 2008, which brought on somewhat of a culture shock to the usually ‘tame’ Malaysian Indian music scene. This sparked interest in eager youths, who were ready for a revolution in Malaysian Hip-Hop music; sparks which turned into a raging wildfire. In 2009, the commercial album Rabbit.Mac’s “MA CARROTZ” only served to fuel this phenomenon further where we have 12 albums released till to date. PU4LYF Entertainment collectively has 1,200,000 fans on Facebook, and the numbers are rapidly growing as you read.

ALFA Crew a Hip Hop crew straight outta Kl & Seremban formed in 2008. The group consists of Krish, Jazzy Joe Bulat, Razeek and been managed by Satish.

As early as in high school Alfa Crew began entering school events. They started holding da mic.emceeing,spitting[bars] and rhyming ever since school days. Music was their biggest passion and biggest joy so the Crew decided to move on the next level and continued outside da school. They have been building their career after performing on various stages for shows & events. Best recognized for their energy level of stage attitude and good entertainers.
Now stepping into this field with a mission to make big in what they doin. Stay tune for more updates as JAZZY JOE BULAT and KRISH are working out on the mixtape tracks which wil be out soon.

Sasee Sash 1 is following