COUNT THAT (IG: @zoomthrax)

An icon of the post-SoundCloud era, $atori Zoom drifts within genres. Pulling from experimental rap, punk rock, goth, alternative, and electronic music, his sound lives in a space between resistance and reflection. With his 2019 breakout single “BUSTER,” $atori cut through the noise of the underground and built something deeper, catching the attention of major labels and fans alike.

Underneath his signature bandana and L.A. cap, he continues to craft a body of work that defies industry standards. His debut album ATTICA! (2022) redefined the Phonk genre with sharp lyricism and atmospheric detail, earning praise from DJ Paul (Three 6 Mafia), Xavier Wulf, and an ever-growing cult following drawn to the substance behind the style.

$atori’s influences include Joy Division, XXXTENTACION, The Germs, Crystal Castles, and Radiohead. His music reflects that same raw, deliberate, and emotionally charged spirit.

His upcoming album, BLACK MOON, is his most personal project yet: a dark, atmospheric body of work shaped by loss, isolation, and the quiet work of becoming something new. It doesn’t aim to impress or explain. It leans into the discomfort. The empty space.