If you introduced yourself at a dinner party and a short time later the host forgot your name, maybe you'd be confused and a little frustrated. The same goes for consumers when interacting with a brand, signing up or verifying their identity. "That kind of experience is something we see on a regular basis in many consumer applications where you're asking for information that isn't necessary or maybe you already have and should not be asking again," says Sean Brown, Program Director for IBM's identity and access management team. "And with that friction, consumers lose confidence." 

For more stories on identity and access management, visit SecurityIntelligence.com.

Brown and Martijn Loderus, Global CIAM Lead for IBM, join the podcast for a discussion of consumer identity and access management, or CIAM. The conversation covers the distinction between CIAM and traditional identity and access management; what happens when there's friction in the consumer authentication process; and how to create friction-less CIAM experiences for consumers without reducing any levels of security.

Consumer Identity and Access Management (CIAM): Reducing Friction Without Reducing Security

Welcome to the Security Intelligence Podcast, where we discuss cyber security industry analysis, tips and success stories. Join co-hosts Pam Cobb and David Moulton, security thought leaders and industry professionals as they discuss their experiences and expertise on the latest trends and developments in enterprise security. 

For even more security content, visit https://securityintelligence.com.

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