Sales & Marketing

Operators

Brian Shulman Auburn

Mark Suster sits down with Urs Cete of Bertelsmann Digital Media Investments. They discuss current BDMI investments, strategy driving these investments, and current trends in digital media.

Urs Cete, Managing Director Of BDMI - Bothsides TV Ep 3 With Mark Suster

We had to sit down with Sales and Partnerships guru and Seedcamp mentor, Daniel King to ask him about how to start thinking about building out a Sales organization within a startup. Daniel is also an Non-Exec Director in Seedcamp Company Profitero.

Daniel is an executive leader with more than 15 years experience in Senior Management, with a focus on Digital and Online Media, Retail and eCommerce technology, Data, BI, Analytics, SaaS platforms and Market Research. Extensive knowledge in investing, advising, and scaling high-growth companies including international expansion. Hands-on experience in building, managing, developing and retaining teams. Daniel is on the board of many companies and has an amazing track record of companies he's helped scale. You can learn more about him and get in touch with him here:

uk.linkedin.com/in/danielking1

Daniel King on the Startup Sales Process and Scaling

Mark Suster sits down with Matt Mazzeo, Managing Director of Lowercase Capital. They discuss the success of the firm's early investments, Matt's background, and his philosophy on investing.

Matt Mazzeo, Managing Director at Lowercase Capital - Bothsides TV Ep 12 with Mark Suster

In this episode we were joined by Josephine Goube, Director of Partnerships & Communications at Migreat. She discussed her background, how she became involved in making immigration easier for companies, discussing Entrepreneur Visa options available to set up a business in the UK.

Listed as one the top 35 women in Business in Britain in 2015 by Management Today, Joséphine currently heads Migreat, the fastest-growing global platform for migrants to get access to information and immigration support. She previously worked at TechStars London and Rainmaking, co-founded the London School of Economics Business Incubator & graduated from the New Entrepreneurs Foundation.

Josephine Goube, Director of Partnerships & Communications at Migreat

In this episode we were joined by Gabbi Cahane, Managing Partner at Meanwhile. He discusses his background, his involvement in the creative industry, offering insights to founders on how to create, position and develop their brand starting from “the brief.”

Gabbi Cahane is Managing Partner at Meanwhile. He founded his first marketing firm aged 23 after stints as a hod carrier, a fork-lift driver, a club promoter and a creative at Hill & Knowlton. His experience of creating, positioning and developing the brands of individuals and organisations has covered almost every marketing and communications discipline in pretty much every sector and spanned most geographic regions. He is also the founder of Cahane & Associates, a strategy and advisory firm that works with investors, corporates, growth companies and start-ups to identify, build, position, develop, promote, grow, acquire and sell brands.

Gabbi Cahane, Managing Partner at Meanwhile

In this episode we were joined by Dan Appelquist, Startup ambassador at The Open Data Institute. After discussing his background, Dan talks about Internet of Things, Privacy, and Open Data, giving insights in to how companies should explore data in a new way.

Daniel Appelquist works with the Open Data Institute startup program and the Open Data Incubator for Europe to build bridges with the startup and entrepreneurial community across Europe. Dan is a Mobile and Web industry veteran technologist who has been bringing innovative and disruptive services to market for two decades. He was an early Internet and Web pioneer, and has been a dot-com CTO and later a dot-com refugee. He helped to launch Vodafone Live! in the UK and has been instrumental in the development of industry standards initiatives and ventures such as dotMobi, the W3C Mobile Web Initiative, and device APIs such as the W3C Geolocation browser API. He has been a community instigator, founding MobileMonday London, as well as the Mobile 2.0 conference series in San Francisco and the Over the Air hack days in the UK. He worked as Open Web Advocate for Telefónica Digital and with Mozilla to bring FirefoxOS to market and build the ecosystem around HTML5.


Dan Appelquist, The Open Data Institute

Keith Wallington, Expert in Residence for Seedcamp and ex-Chief Group Officer of Mimecast, joins Carlos for this Podcast to explore key lessons learned from his experience helping operationalise businesses as a mentor, and internally at Mimecast through his multiple C-level roles. Looking at how these processes can be implemented in different organisations for their own benefit.


Keith Wallington, Expert in Residence, Seedcamp

Will Herrmann, Head of Commercial Operations for Hassle.com, joins Seedcamp's Dave Haynes in this podcast which follows Hassle.com's recent exit, having been acquired by Helpling. Following a session with some of our startups, Will discusses everything from scaling company operations following Hassle.com's Series A round to valuations and M&A.

Will Herrmann, Head of Commercial Operations, Hassle.com

Dimitar Stanimiroff, Managing Director of Stack Overflow Developer Insights at Stack Overflow, a Q&A site for programmers with over 4 million members, joins Carlos and Dave for this deep dive into hiring. 

Discussing everything from the hiring process, how to overcome challenges, hiring from within, and how to recruit technical talent if you're not technical.

Dimitar Stanimiroff, Managing Director, Stack Overflow Developer Insights at Stack Overflow

Starting by scoring a first interview with Guy Kawasaki Harry Stebbings walks us through how he started his network from scratch and built his massive following for his 20 Minute VC podcast show. 

In this podcast, Harry shares his story with Carlos giving unique insights on to some of the amazing marketing efforts that he has created to drive user growth and retain his audience all while highlighting the accomplishments of his interviewees. Discover how he uses channels like Snapchat, Facebook and Twitter to drive his audience to the show and how he discovered which channels best converted for him.  

www.thetwentyminutevc.com
www.twitter.com/HarryStebbings
www.seedcamp.com
www.carlosespinal.com

Harry Stebbings, Founder of the 20 Minute VC Podcast

In this episode, Seedcamp Partner Carlos was joined by David Clayton from True & North. Starting off by speaking about David's early life and career and how it lead first for him to work at The Guardian. They proceed into speaking about the creation of True & North in 2010 with the goal of helping companies improve their growth and sales.

David shares his advice and examples on how to improve the quality and success of your sales calls by creating authority and credibility early during a cold call. Finally, he also speaks about the top key reasons for why sales teams fail and how keeping things simple when focusing on the mindset, different processes and goals of every call or meeting which can substantially improve the success rate of any call.

Show notes from the episode:
True & North: http://trueandnorth.co.uk
Seedcamp: http://seedcamp.com

Related bio links:
Carlos: https://uk.linkedin.com/in/carloseduardoespinal / @cee
David: https://uk.linkedin.com/in/dsclayton / @dave_clayton

David Clayton, Founder at True & North

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Dimitar Stanimiroff, Managing Director, Stack Overflow Developer Insights at Stack Overflow

The Seedcamp Podcast