In the latest Seedcamp Firsts episode, Joanna Christie, a VP of Brand & Marketing at Seedcamp-backed company Gaia, shares her best insights on how to lay the foundation for your startup brand and think strategically about the brand as you scale up. 

In conversation with our Head of Brand and Network, Natasha Lytton, Joanna emphasizes the essential role Brand plays in company building, from customer acquisition to retention.   

Key takeaways:

1. Brand is the first building block for anything you do as a business, not just marketing. 

2. When done right, the brand plays an important role in customer acquisition and retention.

3. Brand equity is built on consistency and it evolves

4. Ideally, you want a brand guardian in-house.

5. Brand equals recognition equals trust.

6. For B2B2C marketplaces, you don’t need different brands (e.g., supplier-focused vs. demand-focused). It is one brand, and you just have different audiences

Show notes:

Joanna Christie - linkedin.com/in/joanna-christie-60104b15/

Natasha Lytton – twitter.com/Natashalytton

Seedcamp – seedcamp.com

How to Lay the Foundation For Your Startup Brand

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

How to Lay the Foundation For Your Startup Brand

The Seedcamp Podcast