In the latest episode of our “Path to Market” series, our Director Natasha Lytton and her co-host Micah Smurthwaite, Partner at Pipeline Ventures, speak with Gia Scinto, a partner at Cole Group, specializing in go-to-market executive hires for renowned startups like Airbnb and Stripe. Gia shares her extensive experience in building go-to-market teams for top startups across her different roles, including as the first talent leader at Y Combinator and as an executive talent partner at Andreessen Horowitz.

She emphasizes the importance of metrics in recruitment, the founder's role in hiring, and key considerations for early-stage companies hiring their first sales leaders. Gia also provides actionable advice on running an effective recruiting process, including aligning on job requirements, conducting thorough interviews, and ensuring a successful onboarding process. 

Key takeaways:
- Set a minimum experience threshold for the role
- In the first interviewing rounds, assess the candidate against the main goals of their roles
- Set clear expectations and establish attainable goals in the initial months to facilitate a seamless onboarding into the company.

Show notes:
Gia Scinto – linkedin.com/in/giascinto
Natasha Lytton – linkedin.com/in/natasha-lytton
Micah Smurthwaite – linkedin.com/in/micah-smurthwaite-2283b49

Overview:
00:00 Introduction to Gia and Her Extensive Experience
00:54 Working with founders at Andreessen Horowitz and Y Combinator
08:13 Advice for Early-Stage Sales Hiring
12:25 Running a Successful Recruiting Process
20:35 Interview Questions for Sales Leaders
24:35 Assessing Culture Fit in Early-Stage Companies
26:31 Hiring Challenges and Lessons Learned
28:17 Pitching to Senior Candidates in Startups
29:09 Importance of Product Differentiation
30:03 Segmentation and Market Strategy
34:09 Onboarding and Setting Expectations
38:03 Back-channeling and Reference Checks
41:16 Onboarding Best Practices for Success
43:17 Common Pitfalls in Hiring
46:40 Building Go-to-Market Systems
50:41 Advice for Go-to-Market Candidates

Path to Market: How to Build Highly Effective Go-To-Market Teams

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Path to Market: How to Build Highly Effective Go-To-Market Teams

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