Rob Moffat, Principal at Balderton, recently hosted an Academy session at Seedcamp. Following his presentation to our Founders, Rob joined our own Dave Haynes for this podcast to give his investor view on understanding customer acquisition costs. 

Rob talks through different marketing channels and how more startups are using mobile, TV and even direct mail, as search engine marketing becomes more expensive. Pulling on his experiences working with Balderton investments such as Wooga, Qubit and HouseTrip, Rob provides an overview of cost per acquisition (CPA) and lifetime value (LTV) and the risks of blending the two. Giving a summary of what VC’s look at when analysing your marketing data. The full presentation Rob gave our teams is available here:

http://www.slideshare.net/robmoff/understanding-customer-acquisition-costs-a-vcs-view


Rob Moffat, Principal at Balderton

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Balderton Capital are one of Europe's largest tech VCs, investing the best breakthrough technology companies in the continent. This podcast will share weekly insights for those at the forefront of the European technology scene: our partners, investment team, portfolio companies, and other selected experts and contributors. The 'cast will be a worthwhile listen for anyone who is looking to raise venture capital investment, building a technology company from the ground up, or is enthusiastic about the London & European tech community. If you'd like to read news & updates from our team, check out our news page: http://www.balderton.com/newsfeed


Influences; Tech House, Jazz, Blues, Hiphop





Rob Moffat, Principal at Balderton

The Seedcamp Podcast