seis

"Accessibility of subsurface data is key, especially as companies move along their digital maturity journey. A lot of valuable data is still locked up in boxes, not adding value."

In this episode, Patrick Meroney urges geophysicists to align technology with business goals, advocate for innovation within their organizations, and pursue change strategically to drive long-term success.

Patrick Meroney, Vice President of North American Operations at Katalyst Data Management, discusses the critical role of subsurface data management in geophysics and how aligning technology with business processes can drive success.

Patrick highlights the challenges of digital transformation, the risks of overlooking business goals, and the importance of workflow integration in subsurface operations. Patrick also offers actionable advice for geophysicists on optimizing technology investments and balancing innovation with cost efficiency.

KEY POINTS AND TAKEAWAYS
> Align technology with business strategy: Many companies fail to align their technology decisions with business goals, leading to great technologies failing due to mismatched processes.
> The power of integration: Patrick emphasizes that the biggest opportunity for efficiency gains lies in integrating data across geophysical workflows, which continues to be an ongoing challenge.
> Digital transformation readiness: While digital transformation is critical for data accessibility and quality, companies must align it with their readiness and long-term strategy.
> Prioritizing critical features: Geophysicists must focus on core business needs and avoid overly broad or niche requirements when selecting new technology solutions.
> Innovation vs. efficiency: Companies must clearly define whether they prioritize innovation or efficiency, as this will impact their technology investments and integration efforts.

THIS EPISODE SPONSORED BY KATALYST DATA MANAGEMENT
Katalyst Data Management® provides the only integrated, end-to-end subsurface data management solution for the oil and gas industry. Its employees operate in North America, Europe, Asia-Pacific, and South America and are dedicated to optimizing the value of subsurface data, including seismic and well data. Katalyst enables clients' digital transformation of E&P data with digitizing services and digital transformation consulting. Learn more at www.katalystdm.com.

GUEST BIO
Patrick Meroney has worked in and around Information Management in Exploration and Production for over 30 years. He has written and presented on various topics, including GIS, Information Architecture and Delivery, Data Governance, and Organizational Readiness. Pat has held various positions in the E&P business and within IT and IM organizations at ConocoPhillips and Repsol and is currently the Vice President of North American Operations at Katalyst Data Management.

LINKS
* Visit https://seg.org/podcasts/episode-239-unlocking-subsurface-success-integrating-data-and-strategy-in-geophysics/ for links to past episodes highlighting topics discussed in this episode.

SHOW CREDITS
Andrew Geary at TreasureMint hosted, edited, and produced this episode. The SEG podcast team comprises Jennifer Cobb, Kathy Gamble, and Ally McGinnis. 

If you have episode ideas or feedback for the show or want to sponsor a future episode, email the show at podcast@seg.org.

Seismic Soundoff

239: Unlocking Subsurface Success - Integrating Data and Strategy in Geophysics

Norm Hyne, lecturer and past chair of The University of Tulsa Geology and Geophysics Department, explores applied geophysics from a non-technical professional’s perspective. 

Listeners, we want to hear from you: Why did you choose geophysics? What do you love about the science and the work you do? Email us at podcast@seg.org or leave a message at country code +1 918-497-4627.

Editor's note: During our exchange, Norm incorrectly referred to Geoscientists Without Borders as Geophysicists Without Borders. To learn more visit http://seg.org/gwb.

Show notes at http://seg.org/podcast.

#8: Geophysics for non-technical professionals

Fritz Foss and Nathaniel Putzig - co-authors of January's The Leading Edge cover article - discuss "3D imaging of Mars’ polar ice caps using orbital radar data."

Fritz Foss has worked in various capacities in the oil & gas exploration business for the past 23 years. He co-founded Unified GeoSystems in 2009. 

Nathaniel Putzig is a Senior Scientist at the Planetary Science Institute. He's worked 14 years with terrestrial active-source seismic data in academia and industry. Presently, he serves as the US/Deputy Team Leader for the Shallow Radar sounder on the Mars Reconnaissance Orbiter.

Please subscribe to Seismic Soundoff on iTunes or wherever you listen to podcasts. If you enjoy the show, review us on iTunes – your review helps others find the show.

Full show notes at seg.org/podcast.

#10: Remote sensing on Mars

Dr. Michal Malinowski, special section lead editor for Interpretation and Jyoti Behura, special section lead editor for The Leading Edge join Andrew Geary to discuss full-waveform inversion.

Dr. Michal Malinowski is Associate Professor at the Institute of Geophysics at the Polish Academy of Sciences at Warsaw and head of the Seismic Imaging Team. Jyoti Behura is the Founder & CEO of Seismic Science LLC. 

Full show notes at http://seg.org/podcast.

#12: Full-waveform inversion

Dr. Chris Liner discusses his new book Elements of 3D Seismology, third edition. The book is a thorough introduction to the acquisition, processing, and interpretation of 3D seismic data. All sections have been reviewed and updated for the new edition. Visit http://seg.org/newbooks to purchase today.

Visit http://seg.org/podcast for full show notes.

Buy the book

#13: Chris Liner - Elements of 3D Seismology

Dr. Baishali Roy, special section coordinator for the March 2017 issue of The Leading Edge, joins Andrew Geary to discuss data analytics and machine learning in geophysics. Dr. Roy has worked at ConocoPhillips since 2000. She currently serves on the TLE Editorial Board.

Subscribers can read the full articles in the SEG Digital Library at http://library.seg.org and for those currently not subscribed, abstracts are always free.

Visit http://seg.org/podcast for show notes.

Sponsor
The SEG Wiki is home to hundreds of biographies of key geoscientists, geophysical tutorials, and core content from the science of applied geophysics. Visit http://wiki.seg.org to learn how you can grow the world’s first online, geophysics encyclopedia.

#14: Data analytics and machine learning - Baishali Roy

Seismic Soundoff showcases conversations addressing the challenges of energy, water, and climate. Produced by the Society of Exploration Geophysicists (SEG), these episodes celebrate and inspire the geophysicists of today and tomorrow. Three new episodes monthly.