Søren Elsborg is a name worth looking out for. 
With his fusion of guitar and electronic pop inspired by producers such as Mura Masa and Cashmere Cat, he is moving his way up in the danish music scene with great pace. He is one half of the producer duo, “Fiji”.
“Fiji” released their debut single in december 2018 and reached playlist all over the world letting them off to a great start. In january 2019 the second single was released and was also well received. 

"The electro-pop genre just keeps getting better and better now that 'Told You So’ by Fiji is up for streaming” - Tongue Tied Magazine

"Given the tremendous lyrical frankness, the production is deceivingly stitched with sparkles, as if a rocket strewn across the sky with stars puncturing holes in the side.” – B-Sides & Badlands

While producing and writing songs for his own artist project, ”Fiji”, Søren Elsborg also managed to produce and write for other artists in the Danish upcoming scene. Such as Matthew Bay, ELYSS, Max Ulver, mp.oxford and MAGNUS. After these collaborations Matthew Bay went in rotation on Danish national radio – Max Ulver doubled his streaming count – ELYSS is now playing a big festival in Denmark as a result of a music contest – MAGNUS premiered the song all over Germany and mp.oxford is now discussing record deals with both Warner Music and Sony.  

Søren Elsborg was raised as a rock-guitarist but evolved into an electronic music producer. When you listen to his productions you can feel that this was made by someone who knows how to play his instrument, and has been sweating in a rehearsal room and played all the small clubs before taking place in the producer chair.

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