Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.

RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald’s success in pairing digital ads with billboards for cohesive brand experiences.

This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.
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Guest Contact Information: 
- https://offers.blipbillboards.com/podcast 
- https://www.linkedin.com/in/schultzrj/

More from EWR and Matthew:
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Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

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Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz

Subscribe to the Academy of Ideas Substack for more information on the next Battle and future events: https://clairefox.substack.com/subscribe

WELCOME ADDRESS 2006
http://archive.battleofideas.org.uk/2006/attractions

The Academy of Ideas is pleased to announce that the 2nd Annual Battle of Ideas festival will be opened by Sir Christopher Frayling, rector of the Royal College of Art, George Brock, Saturday Editor of The Times and James Panton, Tutor in Politics, St John’s College, University of Oxford and Co-convenor of the Battle of Ideas.

Christopher, George and James will also be participating in debates at this year's festival, so be sure not to miss their opening address, which will set the tone for a weekend of contestation and contemplation.

The welcome reception will take place on Saturday 28 October at 10.00am in the Gulbenkian Gallery, where many of the keynote debates will also be occurring.

Welcome address 2006

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Neil deGrasse Tyson—world-renowned astrophysicist, Emmy-nominated host, science communicator, and author—is one of the most influential voices in modern science. In this live conversation, recorded at On Air Presents, he joins Debbie Millman to explore the role of science education and why defending science has never been more vital.

Neil deGrasse Tyson at On Air Presents

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Scott Porter, the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros, joins the show to share his journey from starting an airline to revolutionizing the world of churros. Hear how he fell in love with churros, the secret recipe that changed everything, how to come up with new product ideas, how he got Charles Barkley to try his churros, and his 3 dream tacos. Connect with Scott at , on  &amp;  @SanDiabloChurros, and on

#346: Scott Porter – San Diablo Artisan Churros, Chief Churro Officer

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In honor of 20 years of Design Matters, Debbie Millman revisits unforgettable moments from her conversations with iconic musicians Kaki King, David Lee Roth, Lucy Wainwright Roche, Michael Stipe, and the Indigo Girls. Through their stories and songs, this special episode reflects on the meaning of a creative life and the artists who have shaped the sound of our time.

20th Anniversary celebration with iconic musicians Kaki King, David Lee Roth, Lucy Wainwright Roche, Michael Stipe, and the Indigo Girls

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20th Anniversary celebration with podcast hosts Krista Tippett, Ira Glass, Hrishikesh Hirway, Kara Swisher, and Jad Abumrad

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.