In this week’s episode we'll dive into the use of generative AI, how it can all go wrong in communications and marketing and how to avoid any AI disasters.

Resources
Australia’s AI Ethics Principles - https://www.industry.gov.au/publications/australias-artificial-intelligence-ethics-framework/australias-ai-ethics-principles

Credits
- Photo by Igor Omilaev on Unsplash is licensed under CC BY 2.0.
- Arcade by Artur Aravidi is licensed under a Attribution-NonCommercial 4.0 International License.

References

Buder, F., Hesel, N., & Dietrich, H. (2024). Beyond the Buzz: Creating Marketing Value with Generative AI. NIM Marketing Intelligence Review, 16(1), 50–55. https://doi.org/10.2478/nimmir-2024-0008
Davidson, J., & Buttrick, H. G. (2023). Say What?! When Chatgpt Gets It Wrong: Examining Generative Ai, Section 230 of the Communications Decency Act, and the Essence of Creativity. Richmond Journal of Law & Technology, 30(1), 143–184.
Di Placido, D. (29 February 2024). Glasgow Willy Wonka experience unites the internet in laughter. Forbes. https://www.forbes.com/sites/danidiplacido/2024/02/29/glasgow-willy-wonka-experience-unites-the-internet-in-laughter/?sh=6b3ef95955c3
Foster, A. (6 March 2024). Real estate agent branded 'lazy' after awkward ChatGPT blunder on rental ad. News.com.au. https://www.news.com.au/finance/real-estate/renting/real-estate-agent-branded-lazy-after-awkward-chatgpt-blunder-on-rental-ad/news-story/c2e8a7ff08fcca1f13289f72cb5aa629
Heitmann, M. (2024). Generative AI for Marketing Content Creation: New Rules for an Old Game. NIM Marketing Intelligence Review, 16(1), 10–17. https://doi.org/10.2478/nimmir-2024-0002
Hunt, E. (24 March 2016). Tay, Microsoft's AI chatbot, gets a crash course in racism from Twitter. The Guardian. https://www.theguardian.com/technology/2016/mar/24/tay-microsofts-ai-chatbot-gets-a-crash-course-in-racism-from-twitter
Jennings, C. (2019). Artificial intelligence : Rise of the lightspeed learners. Rowman & Littlefield Publishers, Incorporated.
Lawton G (March 2023) What is generative AI? Everything you need to know, TechTarget, accessed 31 March 2023. https://www.techtarget.com/searchenterpriseai/definition/generative-AI#:~:text=Generative%20AI%20was%20introduced%20in,and%20audio%20of%20real%20people
Mello-Klein, C. (25 October 2022). How Facebook's algorithms discriminate. Northeastern Global News. https://news.northeastern.edu/2022/10/25/facebook-algorithm-discrimination/
Waterson, J. (9 June 2020). Microsoft's robot journalist confused by mixed-race Little Mix singers. The Guardian. https://www.theguardian.com/technology/2020/jun/09/microsofts-robot-journalist-confused-by-mixed-race-little-mix-singers

Comms Catastrophes - Generative AI

Shannon Cook