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Helping to put Derby on the map; UK rap riser K1 is ready to shake up the music industry!

Born and raised in the East Midlands city of Derby, K1 has already made quite the impression on the music industry. Journeying back to his viral hit ‘Broken Hearted Crook’ back in October of 2021, which has since gained over 8 million streams and views combined. The UK rap riser has gained a growing following on both TikTok (35k+) and Instagram (29k+) not to mention his 900,000+ monthly listeners on Spotify, that are eager to hear what’s next from the artist.

Standing as one of the many up-and-coming artists that are holding it down for the UK’s regional talent outside of the capital, K1 grew up in a small city named Derby nestled in the East Midlands. “Growing up in Derby was alright. The area I grew up in was in between the rough area and the nice area. I used to play a lot of football and sing a lot – I’ve been quite musical from day one”, K1 explained, “The only problem with Derby when I was growing up was not everyone was on the same length with music in comparison to somewhere like London. Derby was a bit shy of that!”.
In between playing football with his friends and competing in the school talent shows as a singer, K1 grew up on an assortment of genres, “I listened to a lot of Eminem and N Dubz growing up! *laughs* I listen to quite a lot of genres; Lo-Fi, Rap, Alternative, and Indie music, it’s never been just one sound” he said. Although admitting that his vocals weren’t always the strongest at school, music has always been one of K1’s first interests…little did he know that in the years to follow it would change his life.

Back in 2018 he would visit his friend’s house who had a small studio set-up that they would play around with; switching the vocals for bars, K1 made a freestyle to Headie One’s track ‘Both’ that received further encouragement from his friends to start writing raps instead. “I sacked the singing off and started rapping about everything. I started getting into Drill, but I think that’s because that was what was popping at the time. I thought to myself am I really a Drill artist like that? Is that what I really want to talk about? My whole persona just changed from then. I wanted to talk about things that were relevant to me as opposed to the streets; I was getting sick of hearing that!”, K1 explained.

Dropping his debut single back in 2021 named ‘Demon’ he followed through with a string of singles that aligned with Drill. However, after a moment of reflection and realising that this wasn’t a true representation of his artistry he released ‘Broken Hearted Crook’ as a freestyle on TikTok and it flew! Gaining positive feedback from people all over the world who could relate to the track he released it as an official single, “I didn’t even know how to use TikTok – I wasn’t even going to drop the track! *laughs* It was just a freestyle, and it got a mad reaction. Prior to that song I had already written a lot of songs like that so for it to get that reaction I thought this must be my way to get recognition in music properly.”

Sustaining the buzz around his name he swiftly followed through with ‘Why You Gotta Lie’. Having the same effect as his previous single, ‘Why You Gotta Lie’ broadened his fanbase further and created yet another viral moment. With people quick to compare him to UK hit-maker Central Cee, K1 took it in his stride to steer away from being labelled a “TikTok sample rapper” with his next release and drop something closer to home, “My music can’t be anymore relatable to me; it can frustrate me at times, but I do take it as a compliment because Central Cee is huge and such a good artist. But I am not trying to give off the persona or do the same thing”, he explained. “‘Derby to Moston’ I made before ‘Broken Hearted Crook’ in fact I even made the video for that before I released the track. I was going to drop another song with an Akon sample, but I wanted to drop something that felt real before I get labelled as a TikTok sample rapper. ‘Derby to Moston’ means a lot, it’s a very personal song to me.”

Like any artist who’s a perfectionist with their craft, K1 prefers to go to the studio and record several tracks at a time, “I’ll write a couple of songs before I go to the studio; I don’t tend to write in the studio that much unless I’m going in with a producer and we’ll whip something up from scratch. Normally I like to take my time, do it from home and really put some effort into it. When I get to the studio, I’ll lay them out, I usually do a few songs per session; even if I don’t like all of them, I’ll know at least I’ve made one hit today. I’m a perfectionist!”.

Gearing up for his latest single ‘Different Man from the project “Love Never Dies”, that is set to drop on February 17th, K1 delivers a thought-provoking track that explores a relationship gone south,
“I don’t know how to feel no more
I kick down the door but I still feel raw
Cause I’m fucked right down to the core
But you would be too if you saw what I saw
Pain in my heart that I can’t ignore”

Expressing that music is his source of therapy he unravels a vulnerable side to himself that enables fans to feel resonate with his artistry further. Underpinned with a spacious and acoustic-led beat he seamlessly glosses the angelic sample that instantly leaves you wanting more.
With a string of successful singles behind him, K1 has been working hard to create a body of work to showcase not only his artistry but his versatility too, “I’ve finished my album now which will be coming out next year; a lot of the tracks on there are real rap and lo-fi. I’ve also got tracks that are more melodic and others that incorporate Drill, so I am trying to branch out”, he commented. Only touching the surface of what he’s capable of, the Derby artist is one to watch this year!

Management Contact: 
nana@agmrecords.com
daniel@agmrecords.com

#1 Source for Dancehall Music Promotion World Wide. 
Featured Artists: Prince Swanny, Medz Boss, Kalonji, Jahllano, Vybz Kartel, Popcaan, Intence, Alkaline, Mavado, Dexta Daps, Konshens & more.

Dancehall and Reggae music producer Notnice - With a signature style that infuses sharp-edged Hip Hop drum kicks with soulful piano rifts and Dancehall bravado, Ainsley Morris has carved a unique niche for himself among Jamaica's young Dancehall producers.
Starting out as a high school student with no musical training, the self-taught rhythm creator is a Billboard producer who was the backbone of one of Dancehall's most powerful forces.
Between 2009 and 2011, he became a household name as an integral part of Dancehall star Vybz Kartel's Portmore Empire, scoring a string of #1 singles for Kartel, including "Last Man Standing," "Cake Soap," "Mama," "Get Wild," and "Benz Punany." In addition, he produced break out hits for the Empire's then up and coming pool of deejays including Jah Vinci's " Watch Yuh Friends," Popcaan's "Gangster City," and "Dream," Shawn Storm's "My Life" which also hit #1 on the local charts, as well as Gaza Slim's "One Man." Joining forces with Corey Todd Records in 2011, he landed another local #1 single with Jah Vinci's "In My Life.
He won international acclaim with "Ramping Shop" a racy and wildly popular duet from Kartel and female Dancehall deejay Spice that became a staple on urban radio in Nort h America. In 2009, "Ramping Shop" peaked at #76 on t he Billboard Top 100. In 2011, Notnice was named 'Producer of the Year' by the Excellence in Music and Entertainment Awards.
Ainsley Morris was raised in the Waterford section of Portmore, in St. Catherine. After convincing his mother to buy him a computer in hig h school, he began to experiment with music, eventually teaching himself to create rhythms. He began his professional career at Rokus Records, establishing Notnice Records after branching out on his own in the mid 2000s.
The Notnice Records discography contains a variety of pounding Dancehall 'riddims' compilations including: 
Takeover Riddim (2011), Club Hoppin (2011), S-Class (2011), Eternal (2011), Gangster City (2010), Duss (2010), Conception (2010), Street Vybz (2010), England Town (2009), Unknown Number (2009)
Boxing Day (2009), Birthday (2009), Remand (2008) and Gyal Farm (2008).
In March of 2011, Notnice left the Vybz Kartel's led Portmore Empire and later teamed up with former business partner of Kartel Cory Todd. That partnership was short lived and in January of 2012, decided to take his career on a solo path.
His solo path proved just as successful, having the emerging talents of Dancehall Artiste Alkaline under his tutelage. Together, majority of the Artiste’s early success was at the hand of the prolific producer with songs like “Things mi love in 2013 and Move Mountains in 2014.
Always one to work with a variety of talent Notnice continued to expand his catalogue to include
Dancehall Queen of Stage Spice ‘So Mi like it in 2013, tracks with Popcaan during a spectacular 2016 for the artiste with “Never Sober, “Ova Dweet” and “World Cup”.
Notnice followed that trend in 2017 with the release of the “El Chapo” riddim which included songs from Masicka, Jafrass and Popcaan. The Notnice Records imprint was also extended wih the signing of two Dancehall acts Jah Vinci, whom Notnice had known and had a working relationship with from the former Portmore Empire Crew and new comer Jafrass.
His prowess was also further solidified when he was named International Reggae and World Music Awards –IRAWMA- Producer of the year 2018. These days the producer, while continuing to release unforgettable music for the listening public he is now working on a Production like non other, an album, showcasing his various sounds set for release in August 2019.

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