AFTERLIFE OUT NOW 

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Since launching the Datsik brand, Troy Beetles continues to evolve as a solo artist all the while pushing his beloved bass music world to new lengths, both on a personal artistry level and as a genre as a whole. From bedroom producer to chart-topping artist, internationally touring act, and owner and founder of the enterprising Firepower Records, Datsik is poised to make bass music the sound of the future with his recent Down 4 My Ninjas EP (Nov. 2014 / Firepower Records) and upcoming release Smoke Bomb ft. Snoop Dogg (Nov. 2015 / Ultra Records). 

Datsik took his initial steps into global dominance in 2009 with his first official release, the Nuke ‘Em EP, which set the new precedence of the future of dubstep and bass music. Immediately following that was the Boom EP featuring Excision and the legendary Flux Pavilion as collaborators. In that same year, Datsik claimed 10 Beatport #1 releases. Additionally, he has also released massive remixes for dance music icons Skrillex, Diplo, Kaskade, and Zedd, as well as two collaborations with Bassnectar and two more with Diplo on his Express Yourself EP. He has also remixed artists from the mainstream pop world and hip-hop spheres such as Coldplay, Lil Wayne, MGMT, Linkin Park, Wu-Tang Clan, one of the biggest influences on his sound, and, most recently, Lana Del Rey.

Nonetheless, Vitamin D, his debut artist album released on Dim Mak Records in 2012, remains his gleaming trophy of work. Rightfully so, as Vitamin D was the first project to illustrate the full spectrum of Datsik’s production cannon and to give glimpses of the artist’s potential as a producer and songwriter. Vitamin D was the first major milestone of many to come in the Datsik storyline. The next chapter came in 2013 in the form of a two-part release, the Cold Blooded EP and the corresponding Let It Burn full-length album, both released on Firepower. While shorter in length, Cold Blooded packs as much a punch as big brother Let It Burn. Hand in hand, Cold Blooded and Let It Burn comprise the knockout one-two punch in Datsik’s artillery.

Datsik stands at a point of transition with his recent EP Down 4 My Ninjas. It exemplifies a more mature Datsik, both in sound and in vision, as it sees the producer taking vast steps outside of dubstep and deeper into his ever-burning fondness for hip-hop. In essence, it is his love letter to the hip-hop and bass music genres and sees a full circle for Datsik as it combines the best of both worlds. Featuring collaborations with DJ Paul of renowned Southern rap group Three 6 Mafia and the legendary KRS-One, Down 4 My Ninjas sees Datsik keeping one foot in bass and one foot in hip-hop and, for the first time ever, sees the artist pairing his original productions with bona fide, universally celebrated members of the rap world. 

With Down 4 My Ninjas in tow and a hefty supporting tour scheduled for 2015, expectations are higher than they’ve ever been for Datsik. Beetles welcomes the challenge, though. It’s what’s kept him developing since those bedroom producer days, and it’s what verifies Datsik as one of the leading figures in the bass music scene of today and tomorrow.

Born and bred from the streets of New Orleans, Louisiana, enter into the game, 20-year-old August Alsina...

With the love and hustle of the Crescent City running through his veins, August is eager to follow in the footsteps of the NOLA music legends that paved his way. His recently inked deal Def Jam Recordings looks to be a great step in the right direction, but music wasn’t always in his future. 

August learned at an early age that drugs and money could make you, or break you. With both his father and stepfather battling crack addiction, August’s mother moved their family to Houston, Texas in search of a fresh start. But Houston provided no happy ending. For years a young August endured a home life plagued by drugs and violence. At just 14, he got word from New Orleans that is father, August Sr., lost his battle with drugs and alcohol. 

In an attempt to escape his reality, August took to Youtube, where he posted dozens of homemade performance videos. His clips covering Musiq Soulchild, Lyfe Jennings and others went viral, generating millions of views in just over a month. It seemed that he was finally taking his first steps toward a bright future in music, but just a year later, reality hit home when his best friend was shot and killed in the streets of Houston. As quickly as August appeared, he vanished form Youtube, back to the real world. With tensions mounting at home, 16-year-old August was kicked out. Alone, he returned to New Orleans and took to the streets, selling drugs as a means of survival. 

With his older brother also in the streets hustling, it wouldn’t be long before August learned that the addiction to money could be as deadly as the addiction to drugs. Just days before August’s 18th birthday, his older brother was gunned down in New Orleans East, another unsolved murder in one of the nations most dangerous cities. “I never expected them [the police] to find his killer”, August explains. “People die everyday in the streets of New Orleans. Unfortunately, death has become a way of life,” but not for August. His brother’s death became his motivation to not become a statistic, but to pursue his musical aspirations on an entirely new level.

Under the guidance of Noontime Unlimited (management and production company), August relocated to Atlanta in 2011 to begin carving his own musical path with his life experiences at the center of his artistry. He recently teamed up with Hoodrich/MMG’s own DJ Scream for the release of his debut mixtape, ‘The Product’, which spawned the internet and radio buzzing anti-love single, “Sucka” which features fellow New Orleans crooner Lloyd. 

Yet to reach 21 years old, with already a lifetime of experiences behind him, August is living proof that your past doesn’t have to dictate your future, and that life’s hardships can be the motivation required for success. With Grammy Award winning singer/songwriter The Dream prepping August’s debut project for release through his Radio Killa/Def Jam imprint, the path to success has been laid. Look for August to make 2013 his official coming out party.


Ciara Princess Harris (born October 25, 1985), known professionally as Ciara, is an American singer-songwriter, dancer, actress and fashion model.

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