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New York City's Easy Star Records has produced three of the best-selling and trendsetting reggae albums around - the Easy Star All-Stars' Dub Side of the Moon, Radiodread and Easy Star's Lonely Hearts Dub Band - while building an international brand and roster that has come to signify quality and class.

The independent label has created an impressive body of work that includes those above-mentioned in-house productions, along with progressive recordings from envelope-pushing acts like Protoje, Jesse Royal, John Brown's Body, The Skints, The Black Seeds, Rebelution, Passafire, Backbeat Soundsystem, Gentleman's Dub Club, Cas Haley, New Kingston, The Expanders, Lila Ike, The Late Ones, Marcus Gad, Tommy T, JonQuan and Ticklah; reissues of classic reggae from the vaults of Sugar Minott and Linval Thompson; new music from reggae legends The Meditations and Sister Carol; and collaborations with international reggae stars like Matisyahu,  Michael Rose, U Roy, Luciano, Anthony B, Christofer Martin and Morgan Heritage.

Easy Star has steadily built a scene that extends in many directions, following any path where reggae leads, bringing together young producers and musicians, reggae stars, and even artists outside the genre who have been influenced by Jamaican music, like Citizen Cope, blues musician/musicologist Corey Harris, Janelle Monáe, Jason Mraz and Kelly Clarkson.

The label manages its in-house musical collective/touring band The Easy Star All-Stars, who have played in over 30 countries on 6 continents. Dub Side of the Moon, Radiodread, Lonely Hearts and Thrillah have formed the backbone of a growing franchise of reggae re-inventions of classic albums; the band is at work on the next installment, targeted for 2022.

Easy Star has also developed a strong sense of how to market reggae to both core genre fans and a mass audience, leading to work consulting on marketing for albums such as Gov't Mule's Mighty High. Easy Star's musical director Michael Goldwasser produced albums for Corey Harris and Israeli band Hatikva 6, as well as remixes by Umphrey's McGee, Rebelution, Jason Mraz, Yoko Ono and more, bringing the Easy Star sound further outside the family. And Easy Star has raised its profile as a lifestyle brand with events such as Easy Star Reggae Tuesdays, which was one of the longest-running weekly reggae parties in New York.

OKeh short history: 

OKeh was founded by Otto K. E. Heinemann when he set up his own recording studio and gramophone record pressing plant in New York City in September 1918. Heinemann formed the name of the record label "OKeh", from his initials.  OKeh began by issuing popular songs, dance numbers, and vaudeville skits similar to the fare of other labels, but Heineman also wished to experiment with music for audiences neglected by the larger record companies. OKeh produced lines of recordings in German, Czech, Polish, Swedish, and Yiddish for the USA's immigrant communities. In 1920, Ralph Peer's recordings by African-American blues singer Mamie Smith were a surprise smash hit for Okeh. The company perceived the significant, little-tapped market for blues and jazz by African American artists. Louis Armstrong, Duke Ellington and Bix Beiderbecke are only a few names of jazz greats that have recorded for the label. By 1926 Columbia Records bought the label and kept it running into the 60's with jazz and R&B recordings. 

In 1994, Sony Music reactivated the OKeh label as a new-age Blues label. Okeh's first new signings included Keb' Mo, Popa Chubby, and Little Axe. By 2000, the Okeh label was again retired, but in 2013 it will see its re-launch as a jazz label once again.

Hot Since 82

Yokshire based DJ & Producer.

@KneeDeepInSound

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