Stefan Ytterborn is the CEO & Co-Founder of CAKE, a Swedish tech company making light and totally silent off-road and commuter electric motorcycles. They’ve raised over $70 million in funding so far, and their ambitious goal is to create the cleanest dirt bike ever—striving to approach that magical “completely fossil-free” goal. CAKE was listed to &nbsp;Time Magazine’s 100 most important inventions award in 2021, and they’re reimagining electric transportation from the ground up.&nbsp; ➡️

Ep. 133 - Stefan Ytterborn: Making a completely fossil-fuel-free motorcycle?

In today's episode of Pre-Zero Sports Talk. We spoke with Rory MacFadyen, Co-founder of REFLO sustainable activewear. 

We covered much ground, from how REFLO got started to the production process, his explanation of REFLO’s good Greenwashing, their partnership with Eden Reforestation Project, the benefits of choosing sustainable activewear, and tips for leading a more Eco-Conscious lifestyle. 

This episode will inspire you to think more deeply about your clothing choices and consider making more sustainable options in your wardrobe.

From Waste To Wear  The Story Of REFLO's Sustainable Activewear

In our second episode, we had the pleasure of hosting Neil Hamp-Adams, an experienced designer and marketer with over 27 years of expertise in the events industry. The topic of discussion was Eco-Friendly Equipment and Innovations in Sustainable Sports and Events, with a specific focus on branding. 

Neil shared his knowledge and insights on the significance of sustainability in the events industry, particularly in branding. 
He explained how reducing waste benefits the environment and helps clients' budgets. 
Neil discussed his sustainability journey, including his launch of Driving Force, an event management company, and the acquisition of Clever Frame and Expandabrand franchises, which provide eco-friendly branding solutions. 
Neil talked passionately about his shift towards more sustainable business practices, starting with waste reduction and expanding to energy usage and materials sourcing. Neil also gave an example of Expandabrand's commitment to sustainability by repurposing waste fabric used to manufacture flags, repurposing an estimated 14.2 tons of material, saving it from landfills and producing functional products together with Uzwelo Bags that benefit local communities.

He also explained how the Uzwelo project, in addition to providing functional products for local communities, a percentage of its sales goes to the Bateleurs, a South African Non-Profit Company (NPC) with over 200 volunteer pilots and aircraft. This organisation uses private aircraft for aerial surveillance to relocate animals around Africa and protect wildlife. 

He stressed the importance of considering sustainability in every aspect of event planning, from design to execution. 
He encouraged planners to think creatively and innovate to create Eco-Friendly solutions for branding and event equipment. 
Throughout the discussion, Neil explained his three simple principles for sustainable events: Durability, Longevity, and Reusability.
He emphasised the importance of education and awareness in driving change towards sustainability.
The episode underscored the critical role of branding in sustainable events and the need for innovative solutions to reduce waste and promote sustainability in the events industry. 
In conclusion, Neil's experiences and insights highlighted the significance of sustainable branding in the events industry and how it can positively impact both the environment and clients' budgets. 

We thank him for his valuable contribution and look forward to having him as a guest again.

Sustainable Sports Events: Eco-Friendly Equipment & Branding

In this first episode of the Pre-Zero Sports Talk Show, we discussed the future of sports sustainability and the importance of achieving carbon-neutral sports with Paul Coleman, Co-founder of Fan Mobility, an Environmental and Social Governance (ESG) Consultancy.  We discussed openly about the sports industry is not doing and should be doing to reduce its carbon footprint. Paul provided an overview of what carbon-neutral sports means and its importance, highlighted some challenges the sports industry faces in achieving carbon neutrality, and provided some examples of initiatives that sports teams and organizations have implemented.  Additionally, Paul shared the ways athletes and fans can get involved in the effort to achieve carbon-neutral sports. 
The episode concludes by emphasizing the need for a concerted effort from the sports industry and fans to work towards a more sustainable future for sports.

Carbon-Neutral Sports: The Future of Sports Sustainability

Prepare for an extraordinary episode filled with passion, resilience, and triumph as we welcome our exceptional guest, Philippe Marquis, an Olympic athlete and coach. Philippe's story is a testament to the power of determination and the pursuit of excellence.
Philippe is a two-time Canadian Olympian (2014, 2018) in freestyle/mogul skiing, with an impressive career spanning over twelve years on the Canadian team. 
As our first-ever Olympic athlete and coach on our Podcast, Philippe's journey from his early aspirations as a young skier to becoming an Olympic athlete has been nothing short of remarkable.
Despite facing numerous challenges, including multiple injuries, Philippe's exceptional talent and determination have propelled him to heights. Alongside his athletic pursuits, he has also developed a keen interest in the impact of climate change on sports, particularly in the mountains he calls home.
This newfound passion led Philippe to join athlete advocacy groups and actively participate in organizations such as Protect Our Winters Canada and EcoAthletes, where he works to raise awareness and promote sustainability in sports. Additionally, Philippe is a Canadian Olympic Committee Athletes' Commission member, further emphasizing his dedication to making a positive impact on and off the slopes.
Throughout our conversation, we explored the profound impact of climate change on the world of sports and the influential role of athlete activism in driving sustainability.
Philippe shared his insights on the practical challenges athletes face in the wake of climate change and the inspiring initiatives athletes undertake to raise awareness and enact positive change. We discussed the crucial role of fans in boosting sustainable practices within the sports industry and the challenges and opportunities faced by athletes and teams in addressing the environmental impact and navigating governing restrictions.
Moreover, Philippe highlighted the involvement of fossil fuel companies in the sports industry. He emphasized the potential for a more sustainable future. He expressed his admiration for Protect Our Winters, an organization he is a part of, which advocates for sustainability at the government and corporate levels. Philippe underscored the power of passionate individuals coming together to protect the environment and secure the future of sports.
As we concluded the episode, one thing became clear—the profound impact of climate change on sports and the indispensable role of athlete activism in driving sustainability. Athletes, coaches, fans, and sports organizations are crucial in promoting sustainable practices and addressing environmental challenges.

Join us for this enlightening episode of The Pre-Zero Sports Talk as we delve into the impact of climate change on sports and the influential role of athlete activism. Let Philippe's story inspire you to take action and work together towards a world where sports and sustainability go hand in hand.

The Impact of Climate Change on Sports and Athlete Activism for Sustainability

Welcome to another captivating episode of "Pre-Zero Sports Talk," the podcast that explores the fascinating intersection of sports, events, innovation, and sustainability. In this enlightening instalment, we embark on a transformative journey with Franziska Mesche, the trailblazing founder and CEO of Tripulse.
Join host Sid Bensalah as we delve into the heart of sustainability, sportswear innovation, and community empowerment. Franziska's profound commitment to sustainability and health led to the creation of Tripulse. This revolutionary activewear brand seamlessly merges fitness and eco-consciousness. With her background in management consulting and B2B tech sales, Franziska has harnessed her expertise to foster a fashion-forward movement rooted in sustainability.
Explore Franziska's personal story as she shares her pivotal role models, including Sarah Blakely from Spanx and Yvon Chouinard, the visionary behind Patagonia. Witness how her journey echoes their tenacity and devotion to changing the world through entrepreneurship.
Franziska unravels the intricacies of Tripulse's holistic approach, encompassing the entire lifecycle of products and practices. Dive deep into the innovative Eucalyptus Fiber Innovation, a testament to Tripulse's commitment to environmental consciousness. Learn about the eucalyptus fibre's transformative impact and the brand's dedication to sustainability at every stage.
Take advantage of Franziska's insights into Tripulse's enduring mission: to lead the sports industry towards sustainability and influence positive consumer behaviours. Join us in this empowering conversation that invites you to shape a more sustainable future through every choice.
Tune in to "Pre-Zero Sports Talk" and join the movement with Franziska Mesche and Tripulse. Let's embark on a journey where passion, purpose, and sustainability intertwine, forging a new era of change.

From Passion to Purpose: Tripulse's Path to Fitness, Sustainability, and Community.

In this final episode#07 of Season #01 of the Pre-Zero Sports Talk, our host, Sid Bensalah, discussed the importance of sustainability in the hospitality industry with special guests Mari Sandrup, the Sustainability Analyst and Maria Anderson, the Sales Director of Meetings representing Strawberry Hotels.

 The episode was recorded from a high-end Podcast Studio at Clarion Hotel Sign, one of Strawberry's 232 exquisite properties. Designed by the acclaimed, well-known Swedish architect Gert Wingårdh.
Strawberry's sustainability motto is simple yet profound: 'WeCare'. It's a testament to their dedication to sustainability that goes beyond lip service. 
 The conversation delved into visionary strategies, community engagement, and the transformative Strawberry Sustainability Program, examining its integration across diverse hotel operations and into sales and sports initiatives.
The episode explores Strawberry Hotels' active engagement with local communities, collaborations with partners like Norwegian Airlines and UNICEF, and sustainability initiatives such as the Green Conference and the Lonely Christmas Tree. The conversation also touches upon the changing tourism landscape, with a notable shift towards the Nordic region driven by sustainability considerations and climate concerns.
As the conversation concluded, Sid thanked Mari and Maria for their exceptional insights and summarised critical takeaways. 

The first season wraps up with anticipation for more insightful discussions on sustainability and its intersection with the sports industry in the upcoming Season#02 in 2024.

If you enjoyed this episode, we'd love your support. Download, drop us a comment and share your ideas for future topics or guests you want to hear from. 

Hit subscribe and tune in on your favourite podcast platform so you never miss our upcoming interviews and discussions in season two in a few weeks in 2024. 

Your engagement fuels our passion for delivering quality content. Let's embark on this insightful journey together!

Strawberry Hotels - Pioneering Sustainability in the Hospitality Landscape.

Join Sid Bensalah, the passionate host of Pre-Zero Sports Talk, as he navigates through the impactful episodes of Season 01 and sets the stage for the exciting Season 02 ahead.  Discover the sparks that ignited this journey, delve into the stories that shaped the narrative, and explore the critical intersection of sports, events, innovation, and sustainability.

Looking Back And Ahead With Pre - Zero Sports Talk

Join us as we dive into the world of sustainable sports branding, exploring how community engagement and conservation practices are reshaping the industry. Learn from experts who share insights on creating a positive impact while building a brand that resonates with today's conscious consumers.

Sustainable Sports Branding: Community & Conservation

In Episode #13, host Sid Bensalah sits down with Harry Bailey, the inspiring visionary behind 'Run for the Ranger.' At just 20 years old, Harry has faced significant medical challenges and has shown remarkable resilience and determination to make a difference in wildlife conservation.

Born nine weeks prematurely and battling numerous health issues throughout his life, Harry's journey is nothing short of extraordinary. Despite these challenges, he founded 'Run for the Ranger,' an event that raises awareness and provides crucial support for wildlife rangers on the front lines of conservation.

Championing Conservation: A Conversation with Harry Bailey.

Meet Sid, the Co-Founder and CEO of Rooster Tail Sports & Entertainment AB. With over 20 years of experience in the sports industry, Sid is an innovative and entrepreneurial senior executive who delivers optimal results and business value in a high-growth environment. His solid analytic mindset makes him insightful and result-driven.

Throughout his career, either hosting events or working with international governing bodies and government entities, Sid has seen the sports business first-hand and how it has a detrimental effect on the environment and society. He used to manage 90+ events annually, and a lot of waste comes with that. So in 2016, Sid took it upon himself to research and find solutions to make sporting events more sustainable and eco-friendly.
And he takes sustainability to heart in everything he does. His ultimate mission is to find comprehensive solutions to decarbonize the sports industry.

Strawberry Hotels - Pioneering Sustainability in the Hospitality Landscape.

Sid

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