Episode 43: Don't Show Up & Throw Up

In this episode of The True Colors Podcast, sponsored by Signum Dorn Color, we explore how high-quality marketing materials can make or break sales in the building products industry. Whether you're selling paint, windows, steel buildings, or pools, color cards and samples serve as silent sales tools long after the pitch. We discuss why accuracy, durability, and design matter—impacting customer confidence and final decisions. Learn how standout materials not only reflect your product’s quality but also give you a competitive edge in a crowded market. When perception and precision matter, your marketing materials must speak volumes.

04-23-2025

Marketing That Sells: Dorn Color’s Secret Weapon

Struggling to close deals? Join Rich on the Simplify Sell Succeed podcast! Whether you're new to sales, need fresh strategies, or adapting to today's informed buyers, this podcast provides actionable tips to solve buyer problems and boost your closing rate consistently. Tune in for expert sales coaching and achieve your goals.

Sales Coaching Made Simple

How building products manufacturers and installers navigate uncertain times

Marketing Through Downturns

Costly vs. Expensive Color Cards & Fan Decks

The 3 Biggest Reasons Salespeople at Any Skill Level Resist New Skills

Simplify Sell Succeed Newsletter